What is a Data Analyst at Roku?
As a pioneer in the streaming television industry, Roku connects millions of active users with their favorite content while providing advertisers with a highly targeted digital platform. Within this ecosystem, a Data Analyst plays a pivotal role in translating massive volumes of user, hardware, and streaming data into actionable business strategies. You will work at the intersection of product, engineering, and business development to help optimize user engagement, content discovery, and monetization models.
The impact of this position is felt across major product areas, such as The Roku Channel, ad-supported streaming services, and the core operating system. By analyzing viewer behavior, platform performance, and ad delivery metrics, you will directly influence product roadmap decisions and advertiser value. It is a highly collaborative role that requires you to operate at scale, turning billions of daily streaming events into structured insights that drive executive-level decision-making.
Success in this position requires a balance of technical expertise and business acumen. You are not just writing queries; you are defining the metrics that measure platform health and proposing strategies to improve the user experience. Because Roku operates in a highly competitive and fast-moving market, candidates must demonstrate both technical rigor and the ability to communicate complex data narratives to non-technical stakeholders.



