What is an Account Executive at Roku?
As an Account Executive at Roku, you are at the forefront of the shift from traditional linear television to streaming TV. In this role, you act as a strategic consultant to major advertising agencies and direct brands, helping them leverage Roku's industry-leading ad platform, proprietary automatic content recognition (ACR) data, and programmatic capabilities. You are responsible for driving ad revenue by demonstrating how brands can reach highly targeted audiences on the Roku OS and across the broader streaming ecosystem.
This position is critical to Roku's business model, which increasingly relies on platform revenue rather than hardware sales. You will represent key advertising solutions, including OneView (Roku's ad-buying platform), custom brand integrations, and interactive ad formats. By guiding clients through complex media planning and measurement frameworks, you directly impact how top brands allocate their digital video and Connected TV (CTV) budgets.
To succeed, you must navigate a highly competitive and rapidly evolving marketplace. You will collaborate closely with internal teams, such as Account Managers, Ad Operations, and Measurement Partners, to ensure your clients' campaigns deliver measurable business outcomes. The role requires a unique blend of analytical acumen, deep ad-tech expertise, and sophisticated relationship-management skills.