What is a Marketing Analytics Specialist at Rockstar?
As a Marketing Analytics Specialist at Rockstar, you sit at the intersection of creative vision and data-driven strategy. Your role is vital in translating complex player behavior, campaign performance, and market trends into actionable insights that inform how Rockstar engages its global audience. You are not just crunching numbers; you are influencing the lifecycle of some of the most iconic entertainment properties in the world.
The work is characterized by high stakes and high visibility. You will be responsible for measuring the efficacy of marketing spend, optimizing user acquisition funnels, and providing the analytical rigor required to support major title launches and ongoing live service updates. Successful candidates in this role demonstrate a deep passion for the Rockstar brand, a sophisticated grasp of statistical modeling, and the ability to communicate technical findings to stakeholders who may not have an analytics background.




