What is a Marketing Analytics Specialist at Rockstar Games?
The Marketing Analytics Specialist at Rockstar Games sits at the intersection of data science, consumer behavior, and world-class entertainment. You are responsible for distilling complex player datasets into actionable insights that inform global marketing strategies, user acquisition, and long-term engagement for some of the most iconic titles in the gaming industry.
In this role, you will not just be crunching numbers; you will be acting as a strategic partner to the marketing and product teams. Your work directly impacts how Rockstar Games understands its audience, optimizes campaign performance, and maintains the longevity of its live-service ecosystems. You will navigate large-scale, high-velocity data environments to answer critical questions about player acquisition, retention, and the effectiveness of multi-channel marketing efforts.




