What is a Marketing Analytics Specialist at RippleMatch?
A Marketing Analytics Specialist at RippleMatch plays a vital role in scaling the company’s user base and optimizing its campus recruitment networks. RippleMatch is a high-growth technology platform designed to automate and democratize the college recruiting process, matching students with their dream careers. To feed the matching algorithms with high-quality candidates, the company relies heavily on data-driven campus marketing campaigns, student organization partnerships, and strategic digital outreach.
In this role, you sit at the intersection of growth marketing, brand advocacy, and performance tracking. Your primary objective is to drive student sign-ups and engagement by leveraging your personal network, campus organizations, and localized marketing channels. You will analyze campaign performance, track conversion rates using unique referral tracking links, and iterate on your outreach methods based on what the data reveals.
This position is highly collaborative and serves as a critical growth engine for the business. By successfully executing localized campaigns, you directly impact the diversity and volume of the talent pool available to RippleMatch's corporate partners. For candidates, this role offers an excellent entry point into data-driven marketing, offering immediate ownership of campaigns and clear visibility into how outreach efforts translate into measurable business growth.

