Preparation for the Marketing Analytics Specialist role requires a balance of technical readiness and a clear understanding of the RELX business model. You should be prepared to discuss not just "how" you analyze data, but "why" that analysis matters to the bottom line.

• Analytical Rigor – You must demonstrate a deep understanding of data manipulation, statistical testing, and visualization. Be prepared to explain the technical choices you make in your projects and why they are the most effective for the specific business problem.
• Strategic Communication – RELX values professionals who can distill complex insights into clear, actionable advice. Practice translating your technical findings into "business speak" that highlights risk mitigation or revenue opportunity.
• Contextual Knowledge – Research the specific business segment of RELX you are interviewing for. Understanding the unique challenges of their customer base will allow you to tailor your answers and show that you have done your homework.

The interview process at RELX for this role is typically structured to be efficient but thorough. You should expect a progression that begins with a recruiter screen to assess your interest and baseline qualifications. Following this, you will likely engage in a technical phone interview with a hiring manager or a senior team member. The final stage generally involves an in-person or virtual panel interview with key stakeholders, including the marketing manager and other departmental leads.

The culture at RELX is professional and collaborative. The interviewers are looking for candidates who can operate independently while maintaining a strong team-oriented mindset. You will find that the process relies on structured, competency-based questioning rather than "gotcha" brainteasers.

This module outlines the typical stages of the RELX hiring funnel. You should use this to pace your preparation—allocating more time for technical review before the middle stages and focusing on behavioral storytelling as you approach the final, in-person round.

Data Manipulation and Tooling

Your ability to manipulate data is the baseline for success. Interviewers will look for proficiency in SQL, Excel, and common visualization tools like Tableau or PowerBI.

Be ready to go over:

• SQL proficiency – Joins, window functions, and query optimization.
• Data visualization – Best practices for dashboarding and storytelling with data.
• Advanced concepts – Predictive modeling, A/B testing frameworks, and marketing attribution models.

Example questions:

• "Walk me through how you build a marketing dashboard from raw data."
• "What is your process for automating recurring reports?"

Business Acumen and Stakeholder Management

Technical skills are only valuable if they solve business problems. You will be evaluated on your ability to understand the "why" behind the data.

Be ready to go over:

• Stakeholder empathy – How to identify what a manager actually needs versus what they ask for.
• Prioritization – Handling multiple project requests with competing deadlines.

Example questions:

• "How do you prioritize your analytical tasks when everything is marked as 'urgent'?"
• "Describe a time you had to influence a decision using only data."

As a Marketing Analytics Specialist, your primary responsibility is to provide the data that powers marketing decisions. You will spend a significant portion of your time pulling, cleaning, and validating data from internal CRM and digital marketing platforms. You will then transform this data into recurring reports and ad-hoc analysis to help the marketing team understand what is working and what isn't.

You will also act as a bridge between the marketing team and the data engineering team. When data is missing or systems aren't tracking correctly, you will be the one to identify the gap, define the requirement for a fix, and ensure the data integrity is restored. It is a role that requires high attention to detail and a proactive attitude toward process improvement.

A competitive candidate for this role will have a blend of technical expertise and experience in a professional, data-heavy environment.

• Must-have skills – Advanced Excel (pivot tables, VLOOKUP/Index-Match), solid SQL skills, and experience with a major analytics platform (e.g., Google Analytics, Adobe Analytics).
• Nice-to-have skills – Experience with Python or R for statistical analysis, familiarity with Salesforce, and exposure to marketing automation tools.
• Experience level – Typically 2–4 years of experience in a marketing analytics or data analyst role.

Q: Is the interview process at RELX difficult? A: Most candidates describe the difficulty as average. While it is not designed to be overly challenging, the interviewers are hard to please; they look for candidates who are precise and thorough in their responses.

Q: How much time should I spend preparing? A: Dedicate at least 10–15 hours to reviewing your past projects and refreshing your technical skills. Focus on being able to articulate the "why" behind your past analytical decisions.

Q: What is the company culture like? A: RELX is described as a professional and friendly environment. They value stability, data-driven decision-making, and collaborative work styles.

Q: What is the typical timeline for an offer? A: The process can move relatively quickly, typically spanning a few weeks from the initial recruiter call to the final decision.

• Structure your answers – Use the STAR method (Situation, Task, Action, Result) to ensure your behavioral answers are concise and impactful.
• Know your resume – Be prepared to explain every bullet point on your resume, especially the technical tools you claim to know.
• Research the business – Understand the specific RELX division you are interviewing for; showing interest in their specific products goes a long way.
• Be ready for follow-ups – Interviewers will often ask "Why?" after you give an answer to probe the depth of your understanding.

The Marketing Analytics Specialist role at RELX is a significant opportunity to apply your analytical skills within a global, information-driven organization. By focusing on your core technical proficiency and your ability to communicate data-driven insights to diverse stakeholders, you will be well-positioned to succeed.

Approach your preparation with a focus on both your technical "how-to" and your strategic "why." You have the potential to make a real impact on the marketing strategies that drive RELX forward. For further insights and resources to refine your preparation, continue exploring the guidance available on Dataford. Good luck with your application—be confident in your preparation and your ability to deliver value.

The provided salary data offers a benchmark for this role based on market averages and historical trends. Use this to inform your expectations during the compensation discussion, keeping in mind that total rewards at RELX may include performance-based bonuses and benefits that should be considered alongside the base salary.