Today, Real Canadian Superstore is launching a new campaign and brand design that focuses on who we are as Canadians. Everything from the foods from each other's cultures that we love, to our unique and diverse identities, and even what’s in our shopping carts. The goal of the campaign, in development by Vancouver’s One Twenty Three West since October 2020, is to create a true reflection of who we are both individually and collectively and reinforce Real Canadian Superstore as a place where foods from all cultures can be found, and all people are welcome.