What is a Marketing Analytics Specialist at Raymond James Financial Services?
At Raymond James Financial Services, the Marketing Analytics Specialist plays a critical role in bridging the gap between data science and marketing strategy. Raymond James is a leading diversified financial services firm, and its marketing department is tasked with a complex mission: driving brand loyalty, supporting financial advisors in growing their practices, and optimizing client acquisition across multiple digital and traditional channels. As a specialist in this department, you will analyze campaign performance, track user journeys, and deliver the actionable insights that shape high-stakes marketing investments.
Your work will directly impact how the firm communicates with both financial advisors and individual investors. By evaluating multi-channel marketing campaigns, managing attribution models, and analyzing digital engagement, you will help the firm understand which strategies yield the highest return on investment. This is not a purely technical role; it requires a unique blend of analytical rigor and business acumen to translate raw data into compelling narratives that senior leaders can easily understand and act upon.
This position is highly collaborative and sits at the intersection of several key business functions, including creative services, digital product management, and corporate communications. Because the financial services industry is highly regulated and continuously evolving, you will face complex data challenges that require creative problem-solving and strict attention to detail. Preparing for this role means demonstrating that you can not only manipulate data but also influence stakeholders and drive strategic marketing decisions.

