What is a Marketing Analytics Specialist at Project44?
At Project44, the leading supply chain visibility platform, data is the engine that drives every business decision. The Marketing Analytics Specialist plays a critical role in translating marketing performance into actionable business intelligence. Operating at the intersection of demand generation, field marketing, and revenue operations, this position is responsible for measuring campaign ROI, optimizing lead-to-opportunity pathways, and ensuring that marketing spend directly correlates with pipeline velocity.
This role is highly collaborative and carries significant strategic influence. You will not just build dashboards; you will uncover the "why" behind marketing performance, helping the team understand which channels, events, and campaigns are successfully engaging enterprise supply chain leaders. By providing a clear, data-driven picture of the marketing funnel, you enable Project44 to scale its global market presence efficiently.
Candidates entering this pipeline should expect a rigorous evaluation of both their technical analytical capabilities and their business acumen. Project44 operates in a fast-paced, high-growth B2B SaaS environment, meaning you must be comfortable managing complex data architectures, navigating multi-touch attribution models, and communicating technical insights to non-technical marketing leaders.


