What is a Marketing Analytics Specialist at Postman?
At Postman, a Marketing Analytics Specialist sits at the critical intersection of data science, digital marketing, and product-led growth (PLG). Postman is the world’s leading API platform, used by over 30 million developers and hundreds of thousands of organizations globally. In this role, you are not merely reporting on vanity metrics like clicks and impressions; you are deciphering how developers discover, adopt, and ultimately advocate for Postman within their engineering organizations.
Your work directly influences high-stakes decisions across product marketing, growth marketing, sales, and product development. By analyzing complex multi-channel attribution, developer sign-up funnels, and self-serve conversion paths, you help the marketing team optimize millions of dollars in spend and identify untapped growth loops. You will build the analytical framework that connects top-of-funnel marketing campaigns to down-funnel enterprise pipeline generation.
This position is highly visible and intellectually demanding because of the unique nature of Postman's developer-focused ecosystem. You will work with massive datasets containing millions of user touchpoints, requiring you to translate highly technical data into actionable, strategic business recommendations. For an analyst who thrives on solving complex attribution puzzles and driving measurable business impact, this role offers an unparalleled platform to shape the growth trajectory of a generational SaaS company.


