What is a Marketing Analytics Specialist at PG&E?
As a Marketing Analytics Specialist at PG&E, you serve as a critical bridge between raw consumer data and the strategic initiatives that power one of the nation's largest utility providers. Your work directly influences how the company engages with millions of customers, optimizing outreach for energy efficiency programs, safety initiatives, and service reliability communications.
You will operate in a complex, data-rich environment where your insights dictate the effectiveness of multi-channel marketing campaigns. This role is not merely about reporting; it is about uncovering actionable intelligence that helps PG&E achieve its ambitious sustainability and operational goals. You will be expected to thrive in a high-stakes, highly regulated environment, balancing the need for creative marketing strategies with the rigor required for utility-sector compliance.




