What is a Marketing Analytics Specialist at Outreach?
At Outreach, the Marketing Analytics Specialist plays a critical role in driving the data strategy that fuels the company’s go-to-market (GTM) engine. As a leading Sales Execution Platform, Outreach relies heavily on precise, actionable data to optimize its own marketing funnels, customer acquisition pipelines, and brand campaigns. In this role, you are not just a report builder; you are a strategic partner to product marketing, demand generation, and sales development teams, translating complex datasets into clear growth opportunities.
Your work directly impacts how Outreach allocates its marketing budget, targets key enterprise accounts, and refines its product positioning. By analyzing multi-channel campaign performance, lead-to-opportunity conversion rates, and content engagement metrics, you will help the marketing organization understand what drives pipeline velocity and customer lifetime value. This requires a deep understanding of B2B SaaS dynamics, marketing attribution models, and modern data stacks.
Candidates who excel in this position are those who can bridge the gap between technical data engineering and high-level marketing strategy. You will be expected to uncover the "why" behind the numbers, presenting your findings to marketing stakeholders and executives who rely on your insights to make high-stakes decisions. It is an intellectually stimulating role where your analytical rigor directly influences the company's growth trajectory.



