What is a Marketing Analytics Specialist at Oscar Health?
As a Marketing Analytics Specialist at Oscar Health, you sit at the crucial intersection of data, healthcare navigation, and member acquisition. This role is responsible for driving rigorous analytical frameworks, measuring campaign effectiveness, and translating complex consumer insights into actionable strategies that shape how Oscar Health engages members and scales its business. Your analyses directly inform product marketing initiatives, member engagement campaigns, and competitive positioning within the complex health insurance landscape.
The impact of this position is broad and business-critical, touching everything from digital member onboarding funnels to B2B enterprise acquisition strategies for Oscar for Business. By leveraging data to evaluate what resonates with consumers, you help product and marketing teams optimize their outreach, improve member retention, and maximize return on marketing investment. You will regularly partner with cross-functional stakeholders across product marketing, sales, data science, and engineering to solve ambiguous problems in a heavily regulated industry.
This role requires a unique blend of technical proficiency, business acumen, and creative problem-solving. You will navigate large datasets, design meaningful attribution models, and present insights to senior leadership with clarity and conviction. While the pace can be fast and the environment demands high accountability, it offers an exceptional opportunity to influence the trajectory of a technology-driven healthcare company committed to changing how health insurance works.




