What is a Marketing Analytics Specialist at Oscar Health?
The Marketing Analytics Specialist at Oscar Health plays a critical role in driving growth, member acquisition, and engagement for a highly innovative, tech-driven health insurance company. In this position, you sit at the intersection of marketing, data engineering, product marketing, and sales. Your primary mission is to translate complex data into actionable insights that optimize marketing campaigns, improve member onboarding, and refine local market strategies. Because Oscar Health operates in a highly regulated and fast-changing healthcare market, your analytical work directly impacts how the company positions its products to individuals, families, and businesses.
This role is highly collaborative and strategically influential. You will not merely build dashboards and run SQL queries; you will actively partner with cross-functional teams to solve complex business problems. For instance, you might analyze member behavior to help the product marketing team increase engagement with digital care tools, or work with the sales team to identify competitive pressures in specific geographic regions. Your insights will shape how Oscar Health allocates its marketing budget and navigates the unique challenges of the Affordable Care Act (ACA) exchanges and Medicare Advantage markets.
For an analytical professional, this position offers the unique challenge of working with massive, complex datasets in an industry that is ripe for disruption. Success in this role requires a blend of technical expertise, business acumen, and the communication skills necessary to influence stakeholders who may not have a technical background. You will need to be comfortable with ambiguity, as the healthcare landscape and the company's internal priorities can shift rapidly, requiring you to pivot your analytical focus to meet new market demands.

