What is a Marketing Analytics Specialist at New Relic?
At New Relic, data is not just a byproduct of business; it is the core of the product and the foundation of every strategic decision. As a leader in the observability space, New Relic relies on a highly sophisticated, data-driven marketing engine to fuel its growth. The Marketing Analytics Specialist plays a pivotal role in this ecosystem by translating complex data sets into actionable marketing strategies that drive user acquisition, engagement, and retention.
In this role, you will sit at the intersection of marketing, product-led growth (PLG), and data engineering. Your primary objective will be to measure and optimize the performance of marketing campaigns across multiple channels, including paid search, paid social, email, and events. By providing deep insights into customer journeys and conversion funnels, you directly influence how marketing budgets are allocated and how the brand engages with technical audiences, such as software engineers and IT operations leaders.
This position is highly collaborative and carries significant strategic weight. You will not work in a silo; instead, you will partner closely with cross-functional teams, including demand generation, product marketing, creative, and web operations. Your ability to build robust data models, design intuitive dashboards, and communicate complex technical insights to non-technical stakeholders will ensure that New Relic continues to scale its market presence efficiently and effectively.
