Be ready to go over:

• Attribution models – The pros and cons of first-touch, last-touch, and multi-touch attribution in enterprise sales.
• Funnel metrics – Tracking user journeys from initial touchpoint to marketing qualified lead (MQL) and sales qualified lead (SQL).
• SaaS economics – Understanding how marketing spend impacts overall customer acquisition and customer lifetime value.
• Advanced concepts (less common) – Multi-touch attribution modeling using machine learning, programmatic advertising data integration, and predictive lead scoring systems.

Example scenarios:

• "How would you design an analytics framework to measure the success of a newly launched product marketplace?"
• "If our cost-per-lead increases by 30% on paid search, what is your step-by-step diagnostic process?"

Technical & Analytical Capabilities

The technical evaluations test your ability to work with modern data stacks and transform raw data into insights. You will need to show proficiency in querying, cleaning, and visualizing data.

Be ready to go over:

• SQL and data manipulation – Writing structured queries to join marketing databases and extract campaign performance metrics.
• Data visualization – Designing intuitive, self-serve dashboards using tools like Tableau, Looker, or Power BI.
• Web analytics – Tracking user behavior on digital assets using platforms like Google Analytics (GA4).

Example scenarios:

• "How would you structure a SQL query to find the top-performing marketing channels by month?"
• "Walk me through how you would design a executive-level dashboard to track global marketing spend."

As a Marketing Analytics Specialist at Mirakl, your day-to-day work will be highly dynamic, bridging the gap between technical data infrastructure and strategic marketing execution.

Your primary responsibility will be owning the end-to-end analytics lifecycle for global marketing campaigns. This includes setting up tracking tracking frameworks, monitoring real-time performance, and delivering post-campaign analysis to determine ROI. You will collaborate closely with digital marketing managers, content creators, and demand generation teams to optimize budget allocation across paid search, paid social, events, and email marketing.

In addition to campaign tracking, you will build and maintain the central suite of marketing dashboards. This involves working with data engineers to ensure robust data pipelines and clean data ingestion from platforms like Salesforce, HubSpot, and Google Analytics. You will also be tasked with conducting deep-dive analyses on buyer personas, website user behavior, and content engagement to uncover new growth opportunities for Mirakl's enterprise marketplace solutions.

To be competitive for this position, candidates must bring a robust blend of technical skills, business acumen, and strong interpersonal capabilities.

• Must-have skills – Advanced proficiency in SQL for data extraction and manipulation, hands-on experience with modern visualization tools (such as Tableau, Looker, or Power BI), and a deep understanding of web analytics platforms (specifically GA4). Strong familiarity with B2B marketing automation platforms (like HubSpot) and CRM systems (like Salesforce) is also required.
• Nice-to-have skills – Experience working within a high-growth B2B SaaS company or an enterprise e-commerce environment. Basic programming skills in Python or R for advanced data modeling are highly advantageous.
• Experience level – Typically requires 3+ years of experience in marketing analytics, digital analytics, or business intelligence roles.
• Soft skills – Excellent written and verbal communication skills, with a proven ability to present complex data findings to non-technical executives. For European roles, bilingualism in French and English is highly preferred, as you will interact with global teams.

Q: How difficult is the interview process for this role at Mirakl? A: Most candidates rate the difficulty as average to difficult. The process is highly structured and thorough, requiring you to meet multiple team members and complete practical assessments, which demands consistent focus and preparation.

Q: How long does the hiring process typically take? A: The entire process generally takes between three to six weeks. Mirakl's HR team is known for being highly communicative and keeping candidates well-informed of their status between rounds.

Q: How important are Mirakl’s company values in the selection process? A: They are incredibly important. You will face direct questions about the five company values during both the peer interviews and the final round with leadership. Successful candidates are those who can naturally weave these values into their behavioral answers.

Q: Is there a technical test or case study during the process? A: Yes, depending on the location and seniority of the role, you should expect a 24-hour take-home case study or a short writing sample designed to test your analytical problem-solving and communication skills under a deadline.

• Master the STAR method: Do not underestimate the behavioral rounds. Write down your past projects beforehand and format them strictly into Situation, Task, Action, and Result. Ensure you focus on your individual contribution and quantify your results with metrics wherever possible.
• Understand the marketplace model: Mirakl is a pioneer in the enterprise marketplace space. Before your interviews, make sure you thoroughly understand how a platform marketplace operates compared to traditional e-commerce, and how marketing strategies differ for B2B SaaS.
• Prepare for cross-functional perspectives: You will interview with team members from different departments, such as communications, product, or development. Tailor your answers to show how your analytical work supports their specific goals and challenges.

• Polish your written communication: Since Mirakl may request a writing sample or case study presentation, ensure your written communication is structured, clear, and free of unnecessary technical jargon. Focus on delivering the "so what" behind the data.

The Marketing Analytics Specialist role at Mirakl offers an incredible opportunity to shape the data strategy of a global SaaS leader. By combining deep technical execution with strategic marketing insights, you will play a direct part in driving the company's next phase of hyper-growth.

To maximize your chances of success, focus your preparation on mastering the STAR method, refining your technical SQL and visualization skills, and aligning your personal narrative with Mirakl's core values. A structured, disciplined approach to your preparation will help you stand out throughout this rigorous process.

The salary data above provides a benchmark for compensation expectations for analytical roles at Mirakl. When discussing compensation, remember that your overall package may also include performance bonuses and equity components. Use this data to negotiate confidently based on your experience level and geographic location. For more detailed interview insights and real candidate experiences, explore the resources available on Dataford.