An Account Executive at Metadata plays a pivotal role in driving the growth of a category-defining B2B marketing operating system. Metadata automates the complex, manual tasks associated with running paid campaigns, managing conversational marketing, and optimizing demand generation. As an Account Executive, you are not just selling a software tool; you are selling a paradigm shift in how marketing teams operate, eliminate budget waste, and scale their revenue operations.

Your target audience consists of highly sophisticated buyers—typically CMOs, VPs of Demand Generation, and Growth Marketing leaders. These personas are notoriously difficult to sell to because they understand every sales play in the book. This makes the role both challenging and intellectually stimulating. You must build deep credibility, speak their language fluently, and demonstrate how Metadata can directly impact their pipeline and return on ad spend (ROAS).

Success in this position requires a blend of high-level strategic thinking and flawless execution. You will guide prospects through complex evaluations, build consensus across multi-stakeholder decision-making units, and manage deals from initial discovery to close. By helping companies automate their marketing operations, you directly influence their business growth, making this role highly visible and strategically vital to Metadata's market leadership.

The questions you will encounter during the Metadata interview process are designed to evaluate both your sales acumen and your alignment with the company's collaborative culture. These questions are drawn from real interview experiences and reflect the actual scenarios you will face.

Sales Methodology & Deal Execution

This category tests your ability to manage complex sales cycles, navigate multi-stakeholder environments, and apply structured methodologies to close deals.

• Walk me through a complex deal you closed recently. Who were the stakeholders, and how did you build consensus?
• How do you approach discovery when speaking with a highly technical marketing buyer?

To stand out in the Metadata hiring process, you must prepare strategically across several key dimensions. The company looks for professionals who excel not just in closing deals, but in representing the brand with integrity and authenticity.

Role-Related Knowledge – You must thoroughly understand the B2B marketing technology landscape. Familiarize yourself with how demand generation teams operate, the challenges of managing paid campaigns across LinkedIn and Google Ads, and how automation software drives efficiency.

Coachability & Adaptability – One of the most critical evaluation points at Metadata is how you respond to feedback. During your mock pitch, you will receive real-time coaching. Interviewers are actively testing whether you can internalize feedback and apply it immediately in the next breath.

Culture & Integrity – Metadata's leadership team values transparency, mutual respect, and humanness. They look for candidates who are secure enough to admit what they do not know, show genuine curiosity, and treat every interviewer—from SDR Managers to the President—with equal respect.

The interview process at Metadata is designed to be swift, highly transparent, and mutually beneficial. Candidates frequently report that the entire process can be completed in under two weeks, with some receiving offers within days of their final presentation. The company prioritizes clear communication, often sending candidates a detailed walkthrough of what to expect, including the names, titles, and sequence of their interviewers.

You will navigate a structured, multi-stage loop that balances technical sales assessment with deep cultural evaluation. The conversations are highly conversational, spirited, and focused on verifying both your professional background and your alignment with the team culture.

The process typically begins with a screening call led by sales leadership or product growth directors, followed by a series of focused video calls with key stakeholders across the revenue organization. The process culminates in a practical sales simulation.

The visual timeline above outlines the typical progression of the Metadata interview loop. Candidates start with a foundational screen to align on role expectations and compensation, progress through a series of focused discussions with the revenue team, and finish with a hands-on mock pitch. Use this timeline to pace your preparation, ensuring you allocate sufficient time to practice your presentation before the final round.

To succeed at Metadata, you must understand the specific competencies you will be tested on during the key stages of the loop.

The Mock Pitch & Intro Call

The final and most critical stage of the process is the mock pitch or introduction call. This is typically conducted with members of the executive and revenue teams, which can include the VP of Sales and the President.

Interviewers are looking for your ability to command a room, run an effective discovery process, and pitch value rather than features. They want to see if you can handle the pressure of presenting to executive-level buyers.

Be ready to go over:

• Upfront Contracts – Setting a clear agenda and mutual expectations at the very beginning of the call.
• Active Listening – Asking open-ended questions and letting the "prospect" do most of the talking during the discovery phase.
• Value Mapping – Connecting Metadata's capabilities directly to the pain points uncovered during discovery.
• Advanced concepts – Managing multi-channel attribution objections, discussing API integrations, and handling complex ROI calculation questions on the fly.

Example scenarios:

• "Run an introductory discovery call with a VP of Demand Gen who is currently running manual LinkedIn campaigns and struggling with low lead quality."
• "Handle an objection from a CFO who believes that automating ad spend will lead to a loss of control and wasted budget."

Discovery & Qualification

Before you can pitch, you must prove you can diagnose. Metadata looks for Account Executives who excel at deep, strategic discovery. You must be able to uncover the negative business consequences of a prospect's current manual processes.

Be ready to go over:

• Current State vs. Future State – Helping the buyer visualize the gap between their manual daily operations and an automated workflow.
• Identifying the Decision Maker – Gently uncovering the buying committee, budget ownership, and procurement processes.
• Quantifying Pain – Translating vague complaints (e.g., "We spend too much time on ads") into quantifiable business metrics (e.g., "We waste 15 hours a week per specialist on manual campaign creation").

Example scenarios:

• "How do you uncover the true pain point when a prospect tells you they are 'just looking around' and have no active projects?"
• "What questions do you ask to determine if a marketing team has the budget and authority to purchase a platform like Metadata?"

Cultural & Personal Alignment

Metadata takes culture fit incredibly seriously, evaluating candidates on a personal level to ensure they are collaborative, supportive team players. The company avoids hiring ego-driven individuals, focusing instead on building a unified revenue team.

Be ready to go over:

• Authenticity – Being honest about your career journey, successes, and failures.
• Collaboration with SDRs – Demonstrating that you view SDRs as strategic partners, not just lead-generation resources.
• Mission Alignment – Showing a genuine belief in the product and the problem Metadata is solving for the market.

As an Account Executive at Metadata, your daily focus will be on pipeline execution, customer acquisition, and strategic collaboration across the revenue organization.

• Full-Cycle Sales Execution: You will manage prospects from the initial qualified meeting through discovery, product demonstration, proof of concept, negotiation, and close.
• Strategic Account Mapping: You will identify and target key accounts within your assigned territory, leveraging outbound strategies in close coordination with your business development partners.
• Collaborative Pipeline Building: You will partner closely with the SDR team, providing feedback on lead quality and collaborating on tailored outreach campaigns to high-value targets.
• Cross-Functional Feedback Loop: You will act as the voice of the customer, sharing market feedback, feature requests, and competitive intelligence with the Product and Marketing teams to help guide the product roadmap.