Be ready to go over:

• Visual Hierarchy and Craft – Your use of grid systems, typography, color theory, and spacing to create clean, modern, and appetizing interfaces.
• Prototyping and Interaction – Showing how screens transition and how interactive elements behave under different states.
• Design Rationale – Articulating the "why" behind your layout, navigation, and feature choices.
• Iterative Mindset – How you would improve your assignment based on the real-time feedback provided during the interview.

Example scenarios:

• "Presenting your high-fidelity redesign of the checkout flow, explaining why you placed the delivery slot picker at a specific step."
• "Answering questions on why you chose a specific card layout over a list layout for product listings."

Portfolio Review & Design Thinking

In this round, you will present your past projects to senior design members and product managers. The focus is on your impact, your execution of design methodologies, and your understanding of product strategy.

Be ready to go over:

• End-to-End Ownership – Demonstrating your role in the project from initial research to post-launch optimization.
• Data-Driven Design – Explaining how you used qualitative user feedback or quantitative product analytics to inform your design decisions.
• Cross-Functional Collaboration – How you worked with product managers and engineers to ship the product.
• Advanced concepts – Handling design debt, scaling a product post-launch, and building component libraries.

Example scenarios:

• "Walking through a case study where your design directly led to a measurable increase in user conversion or retention."
• "Explaining a project that failed or did not meet expectations, and what key lessons you took away from it."

As a UX/UI Designer at Licious, your daily responsibilities will revolve around creating world-class digital experiences for fresh food consumers. You will own the design process for specific product pods, collaborating closely with product managers, developers, and business stakeholders.

You will be responsible for translating complex product requirements into intuitive user flows, wireframes, and high-fidelity mockups. You will actively participate in user research, usability testing, and data analysis to continuously iterate on the live product. Additionally, you will contribute to the evolution of the Licious design system, ensuring visual and behavioral consistency across all digital touchpoints, including the mobile app, web platform, and internal tooling.

To be competitive for this role, you should possess a strong blend of technical design skills, product intuition, and collaborative capabilities.

• Must-have skills:

  • A strong portfolio showcasing end-to-end product design work, with a clear emphasis on visual craft and interaction design.
  • High proficiency in Figma and prototyping tools.
  • Solid understanding of mobile-first design principles (iOS and Android) and responsive web design.
  • Experience in conducting user research, usability testing, and translating insights into actionable designs.
  • Ability to articulate design decisions clearly to both technical and non-technical stakeholders.

• Nice-to-have skills:

  • Prior experience working in fast-paced B2C e-commerce, food delivery, or hyper-local delivery startups.
  • Basic understanding of front-end technologies (HTML/CSS, React Native) to facilitate smoother engineering handoffs.
  • Skills in motion design, illustration, or micro-interactions to elevate the overall user experience.

Q: How long does the entire interview process take? A: The standard process takes about 3 to 4 weeks from the initial HR connect to the final offer stage. The team is known for prompt communication and quick turnarounds between rounds.

Q: What is the difficulty level of the design assignment? A: The difficulty is moderate to challenging. It is designed to test real-world scenarios that are highly relevant to Licious. The focus is on your depth of execution, visual craft, and how structured your design thinking is under a typical deadline.

Q: How important is the assignment feedback round? A: Extremely important. The team values collaboration and receptivity to feedback. How you handle critiques, explain your trade-offs, and suggest iterations on your own work during this session is often the deciding factor.

Q: Does Licious support remote work for the design team? A: While Licious has a collaborative office culture, they support flexible and hybrid working arrangements depending on the team and location (primarily Bengaluru and Gurgaon). It is best to clarify current expectations with your recruiter during the initial call.

• Understand the Domain: Before your interview, download the Licious app and place an order if possible. Analyze the user journey from landing to checkout. Identify areas of delight and areas of friction. Being able to discuss their live product contextually will set you apart.

• Master the "Why": Never present a design choice purely as an aesthetic decision. Whether it is a button placement, a color choice, or a layout structure, always tie it back to user psychology, usability principles, or business objectives.

• Showcase Your Collaboration: Licious values team players. Highlight instances where you partnered closely with developers to ensure design integrity during implementation, or worked with product managers to scope down a feature without losing UX value.

• Prepare Questions for Them: At the end of each round, ask thoughtful questions about their design culture, how they prioritize design debt, or how they measure the impact of design within the organization. This shows your genuine interest and strategic mindset.

Becoming a UX/UI Designer at Licious is an exciting opportunity to design at scale for a brand that is redefining consumer habits in India. The role offers a perfect blend of complex UX challenges, high-fidelity visual design, and direct business impact. By focusing your preparation on user-centric problem solving, visual craft, and structured communication, you can stand out as a top-tier candidate.

To maximize your chances of success, review your portfolio through the lens of metrics and user empathy, practice rapid whiteboarding, and approach the design assignment with a commitment to high-quality execution.

The compensation data above reflects the competitive market positioning for design talent at Licious. When evaluating an offer, consider the entire package, including base salary, performance incentives, and the immense career growth that comes with owning high-impact consumer products at scale. You can explore more detailed interview experiences, salary insights, and preparation resources directly on Dataford to help you ace your upcoming interviews. Good luck!