What is a Marketing Analytics Specialist at Legrand?
As a Marketing Analytics Specialist at Legrand, you play a vital role in translating complex data into actionable growth strategies. Legrand is a global specialist in electrical and digital building infrastructures, meaning our marketing initiatives span highly technical B2B channels, distributor networks, and emerging smart-home consumer markets. Your work directly impacts how the company positions its products, optimizes its digital footprint, and allocates its marketing budget across various business units.
In this role, you are not just a report builder; you are a strategic partner to product managers, digital marketing teams, and sales leadership. You will analyze multi-channel campaign performance, evaluate web traffic and lead-generation funnels, and identify market trends to help Legrand maintain its competitive edge. By bridging the gap between raw data and business execution, your insights will influence product launches and customer engagement strategies globally.
This position requires a unique blend of technical proficiency, business acumen, and strong communication skills. You will work with diverse data sets from web analytics, email campaigns, CRM systems, and distributor co-marketing programs. Navigating this complex ecosystem is both challenging and rewarding, offering you the chance to drive measurable business impact at an industrial scale.