I applied through a referral and went through a short sequence of rounds. The recruiter screen was friendly and seemed to go well, with follow-up questions that made it feel like the conversation actually engaged my background. A day later I also had an HR screening where I talked through why I wanted the role and where my interest in digital consulting came from.
After that, the remaining round(s) felt oddly light on the technical or AI topics I expected. One round even skipped the market sizing element due to time, and overall the difficulty stayed in the “moderate” lane—more about motivation and general fit than proving deep technical depth.
4 months ago
Average Neutral London, England
After applying, I filled out an online application with a cover letter, and then HR reached out to schedule an initial screening. That first call was pretty straightforward—mostly “tell me about yourself,” why I wanted the role and the company, and general questions to understand my background.
From there, the process moved into meeting people from the team. I had interviews that felt more conversational and team-focused, with a couple of behavioral discussions back-to-back. I remember the overall pace feeling quick, and the interviewers kept it friendly. There was also a design-style component mixed in, including a challenge that wasn’t framed like the typical consulting brainteaser case.
11 months ago
Average Neutral Toronto, ON
My journey started with a recruiter-style screening call, and then I moved into interviews with team and hiring-side members. Those later conversation…
> 1 year
Average Neutral Canada
My process started with a recruiter screen, and it moved quickly into a longer behavioral interview where a few tech-adjacent questions showed up alon…
> 1 year
Average Negative London, England
The first thing that stood out was how extensive the interview track was. I went through multiple stages: a recruiter conversation, leadership-level i…
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What to expect
Distilled from the reports
Recruiter & HR Screening
The interview process typically begins with a friendly recruiter or HR screening call, focusing on the candidate's background, motivations, and fit for the role. Candidates generally report a positive and engaging experience during this initial stage.
Recruiter screenHR interviewMotivation
Behavioral Interviews
Subsequent interviews often include behavioral questions that assess cultural fit and personal experiences, with some candidates noting a mix of behavioral and technical questions. The tone is generally conversational, but some candidates found the expectations varied significantly between rounds.
BehavioralCultural fitSTAR
Case & Design Challenges
A significant part of the interview process involves case studies or design challenges, where candidates are required to create presentations or solve problems under time constraints. This stage is often described as demanding and can be a defining moment in the evaluation process.
Case studyDesign thinkingPresentation
Technical Depth & Expectations
While some candidates expected a strong technical focus, many reported that the interviews were more about general fit and problem-solving rather than deep technical knowledge. This mismatch in expectations can lead to confusion and frustration.
Technical questionsProblem-solvingExpectations
Communication & Feedback
Candidates frequently expressed disappointment over the lack of constructive feedback and clarity at the end of the process, often receiving automated rejection emails. This lack of closure can leave candidates feeling uncertain about their performance.
FeedbackCommunicationClosure
Overall Experience & Tone
The overall experience is described as structured and organized, with a generally friendly atmosphere. However, some candidates noted inconsistencies in tone and professionalism, especially in later stages, which affected their perception of the company.