What is a Marketing Analytics Specialist at Kikoff?
The Marketing Analytics Specialist at Kikoff is a highly strategic, data-driven role designed to accelerate user acquisition and optimize marketing spend across the company’s core credit-building products. At its heart, Kikoff is a financial technology platform dedicated to helping users build credit, save money, and achieve financial health. In this role, you are responsible for turning complex user behavior and campaign data into actionable marketing strategies that directly impact the company's bottom line.
You will sit at the intersection of growth marketing, product development, and data science. Your primary objective is to analyze customer acquisition funnels, evaluate channel performance, and build attribution models that ensure every dollar of marketing spend is maximized. Because Kikoff operates in a highly competitive and fast-paced consumer fintech market, your insights will guide decisions on budget allocation, audience targeting, and lifecycle marketing strategies.
This role is critical because growth at Kikoff relies on highly efficient, scalable customer acquisition. You will not merely generate weekly performance reports; you will actively shape the go-to-market strategy for new product launches, identify friction points in the user onboarding flow, and collaborate with cross-functional teams to design high-impact growth experiments.



