What is a Marketing Analytics Specialist at Khan Academy?
As a Marketing Analytics Specialist (often structured as a B2B Customer Lifecycle Marketing Manager within the Integrated Marketing team) at Khan Academy, you occupy a critical intersection between data science, product marketing, and user growth. Khan Academy is a mission-driven organization reaching millions of learners globally. In this role, your primary objective is to build, analyze, and optimize the end-to-end journey for B2B partners, school districts, and educators who rely on the platform to transform classroom learning.
This position is highly strategic. You will not simply run campaigns; you will design the quantitative framework that measures how school districts engage with Khan Academy from initial contact through implementation and renewal. By leveraging deep data analysis, cohort tracking, and marketing automation, your insights directly influence product adoption, customer retention, and the overall scaling of B2B offerings.
The work is complex because educational ecosystems are multifaceted. You will collaborate closely with product, engineering, sales, and school partnership teams to translate raw user behavior and campaign performance data into actionable marketing strategies. It is a role where your analytical precision directly supports a world-class educational mission, making both high-level strategic thinking and hands-on execution essential.




