Predictive Index (PI) Assessments
Before you meet the broader marketing team, Keeper Security utilizes cognitive and behavioral testing to establish a baseline of your problem-solving speed and workplace personality.
You will be asked to complete two distinct assessments: the PI Cognitive Assessment and the PI Behavioral Assessment. The cognitive test is a timed, high-pressure assessment that measures your ability to learn quickly, adapt to new information, and process complex patterns under time constraints. The behavioral test is untimed and analyzes your natural workplace behaviors, communication preferences, and decision-making style.
Be ready to go over:
- Cognitive agility – Your capacity to solve pattern-recognition, numerical reasoning, and verbal logic questions rapidly.
- Workplace drivers – How you prefer to collaborate, your level of independence, and your tolerance for ambiguity.
- Pace and detail orientation – Your natural balance between driving quick results and ensuring high-quality, precise analytical output.
- Advanced concepts (less common) – Abstract reasoning patterns and rapid mental math strategies designed to test cognitive thresholds under strict time limits.
Example scenarios:
- Completing a series of logical and mathematical word problems within a strict 12-minute window.
- Selecting adjectives that best describe how you see yourself versus how you believe others expect you to behave in a professional setting.
Marketing Attribution & Technical Analytics
This evaluation area focuses on your technical capability to track, analyze, and optimize digital marketing spend across diverse channels.
Interviewers will explore your hands-on experience with SQL, web analytics platforms, and business intelligence tools. They want to see that you understand the mechanics of how data flows from an ad click to a closed-won sale in a CRM. You should be prepared to explain how you construct attribution models that fairly credit different touchpoints in a complex B2B sales cycle.
Be ready to go over:
- SQL and data querying – Writing efficient queries to join marketing campaign tables with customer conversion databases.
- Attribution modeling – The pros and cons of first-touch, last-touch, linear, and multi-touch attribution in a SaaS business model.
- Data pipeline troubleshooting – Identifying where data breaks or tracking codes fail across web properties and marketing automation platforms.
- Advanced concepts (less common) – Cohort analysis, customer lifetime value (LTV) forecasting, and integrating third-party API data into centralized data warehouses.
Example questions or scenarios:
- "Walk me through how you would set up a tracking framework to measure the ROI of a newly launched partner marketing campaign in North America."
- "If our CRM shows a spike in conversions but Google Analytics shows flat traffic, how would you investigate this discrepancy?"
Executive Presentation & Business Case Analysis
For candidates advancing to the final stages, the ability to communicate insights directly to executive leadership, such as the Chief of Marketing, is heavily scrutinized.
You must demonstrate that you can look beyond the raw numbers to provide strategic recommendations. The hiring team wants to see that you can synthesize complex data into a cohesive narrative that helps marketing directors make budgeting decisions.
Be ready to go over:
- Data storytelling – Translating technical dashboard metrics into clear business summaries that highlight risks and opportunities.
- Executive presence – Delivering concise, confident answers to high-level strategic questions under pressure.
- Actionable insights – Moving from descriptive analytics (what happened) to prescriptive analytics (what we should do next).
Example questions or scenarios:
- "Imagine you have two minutes to pitch our Chief of Marketing on why we should reallocate 30% of our paid search budget to content marketing based on your latest analysis. What points do you highlight?"
- "How do you present negative campaign results to a senior marketing director who was highly invested in that campaign's success?"