What is a Marketing Analytics Specialist at Just Play?
At Just Play, a passionate leader in the consumer products and toy industry, the Marketing Analytics Specialist (often designated as the Digital Performance Marketing Specialist) plays a vital role in connecting consumer behavior with commercial success. This position sits at the intersection of data science, digital media, and brand strategy, ensuring that every dollar spent on performance marketing drives measurable brand growth and retail velocity. By translating complex datasets into clear, actionable marketing strategies, this role directly influences how Just Play engages with families and kids across global retail channels.
You will be responsible for evaluating and optimizing campaigns across a diverse portfolio of beloved brands. This means analyzing multi-channel digital media spends, managing retail media networks like Amazon and Walmart, and monitoring direct-to-consumer performance metrics. Your work does not just live in spreadsheets; it directly guides creative teams, product managers, and executive leadership on where to allocate budgets to maximize return on investment (ROI) and brand equity.
To succeed in this role, you must possess a unique blend of technical analytical capability and marketing intuition. The team moves quickly to capitalize on trends, meaning you must be comfortable with rapid data synthesis, real-time campaign optimization, and presenting clear narratives to cross-functional partners. It is a high-impact position where your insights directly shape the digital footprint of some of the most recognizable toys on the market.

