What is a Marketing Analytics Specialist at Jpmorgan Chase &?
A Marketing Analytics Specialist—or Marketing Operations Senior Business Analyst—at Jpmorgan Chase & serves as a vital bridge between raw data and executive decision-making. You will be responsible for automating and scaling high-stakes reporting, including OKRs, staffing scorecards, and performance dashboards that guide the strategic direction of the Card Marketing Activation & Transformation team.
This role is critical because you are not just reporting numbers; you are driving the adoption of a sophisticated Tableau ecosystem and integrating AI-driven insights to streamline operations. By transforming complex data from sources like Marketing Connect, AEM, and Smart Analyzer into actionable narratives, you directly impact how the organization measures success and optimizes its marketing spend.
Success in this role requires a blend of technical rigor and stakeholder management. You will work across Marketing, Operations, Analytics, and Technology teams to ensure that data quality, governance, and user education are prioritized. It is a high-impact position designed for those who thrive on building scalable, automated systems that empower non-technical teams to make data-informed choices.




