At Joko, the Account Executive role is a driving force behind the company's rapid B2B growth and market expansion. Joko is a fast-growing fintech platform that leverages technology to revolutionize the shopping experience, offering users cashback, loyalty program integration, and personalized deals. As an Account Executive, your primary mission is to expand the ecosystem of merchant partners—ranging from major retail brands to digital-native direct-to-consumer (DTC) players—who want to leverage Joko's massive user base to drive sales and customer acquisition.

This position is highly strategic and carries a direct impact on Joko's bottom line. You will be responsible for identifying high-potential brands, initiating contact with key decision-makers (such as CMOs, Head of Acquisition, and digital marketing directors), and presenting tailored business cases that demonstrate the ROI of partnering with Joko. Because Joko operates at the intersection of fintech, adtech, and retail, the sales cycle requires a consultative approach where you translate complex consumer data and app engagement metrics into clear business value for your prospects.

Success in this role means navigating a fast-paced tech environment where agility, resilience, and data-driven pitching are essential. You will collaborate closely with product, account management, and marketing teams to ensure that newly acquired partners are successfully onboarded and positioned for long-term growth. For ambitious sales professionals, this role offers an exciting opportunity to shape the future of retail marketing and drive tangible business outcomes in a highly visible position.

Preparing for the interview process at Joko requires a strong understanding of B2B sales dynamics, merchant acquisition strategies, and the fintech ecosystem. The questions you will face are designed to test your pitching capabilities, your ability to handle objections from retail brands, and your alignment with the company's fast-moving culture.

The following questions are representative of what candidates encounter during the recruitment process, compiled from real candidate experiences. Use them to practice structuring your pitches and demonstrating your sales methodology.

Sales Strategy and Pitching

• How would you pitch the Joko value proposition to a major retail brand that has never used a cashback or loyalty platform before?
• Walk me through a complex B2B sales cycle you managed from outbound prospecting to close. What was your strategy?

To stand out in the Joko hiring process, you must demonstrate a mix of sharp commercial instincts, data-driven problem-solving, and cultural alignment. Interviewers want to see that you can not only close deals but also act as a trusted advisor to top-tier brands.

Commercial and Pitching Acumen – You must be able to articulate the value of Joko clearly and persuasively. Be prepared to explain how Joko helps merchants acquire new customers, increase average basket sizes, and drive customer loyalty. Practice delivering a concise, high-impact pitch that speaks directly to a retailer's pain points.

Outbound Pipeline Management – Show that you have a structured, disciplined approach to business development. You should be comfortable discussing your outbound methodology, including how you use automation, how you personalize outreach at scale, and how you manage your CRM to keep deals moving forward.

Fintech and Adtech Domain Knowledge – Familiarize yourself with the mechanics of affiliate marketing, cost-per-acquisition (CPA) models, and consumer data. Understanding how digital marketing budgets are allocated will help you position Joko as a high-performing acquisition channel.

Resilience and Proactivity – The sales environment at Joko is fast-paced and requires a self-starter mentality. Show that you are comfortable with ambiguity, take ownership of your targets, and possess the resilience needed to navigate long negotiation cycles with large enterprise accounts.

The interview process for the Account Executive position at Joko is designed to evaluate both your sales capabilities and your cultural fit within a fast-scaling tech environment. The stages are structured to move quickly, often beginning shortly after your initial application or outbound contact.

Candidates typically enter the pipeline through direct applications or outbound sourcing campaigns. Joko's talent acquisition team frequently utilizes structured, automated outreach sequences to identify and connect with high-potential sales talent. Once the initial connection is made, the process progresses through a series of focused conversational and evaluation stages.

The journey generally begins with a brief introductory call to align on expectations and gauge mutual interest. This is followed by deeper discussions with the sales leadership team and practical evaluations designed to simulate real-world sales scenarios you would face on the job.

The timeline above outlines the typical progression from the initial touchpoint to the final decision. Candidates should use this visualization to pace their preparation, ensuring they are fully prepared for the practical pitching and scenario-based questions that occur in the middle and late stages. Keep in mind that while the early stages can move very rapidly, thorough preparation for the domain-specific sales rounds is critical.

During the Joko interview process, your skills will be tested across several core competencies. To help you prepare effectively, we have broken down the primary evaluation areas you will encounter.

B2B Sales Pitch & Objections

This is the core of the evaluation. Interviewers want to see how you position Joko's technology to prospective merchants and how you handle the inevitable pushback from busy marketing directors.

Be ready to go over:

• Value Proposition Articulation – How to explain Joko's user demographics, engagement rates, and unique cashback model in simple, compelling terms.
• Objection Handling – Overcoming common retailer concerns such as brand dilution, margin erosion from cashback, and attribution tracking.
• ROI Modeling – Demonstrating how a partnership with Joko translates into incremental sales and customer lifetime value (LTV) for the merchant.

Example scenarios:

• "Pitch Joko to an e-commerce fashion retailer that is highly protective of its brand image and rarely offers discounts."
• "How do you respond when a prospect claims they cannot track the offline sales impact of a digital cashback campaign?"

Outbound Sourcing & Strategy

Joko values Account Executives who are proactive and can build their own pipeline rather than relying solely on inbound leads. You will be evaluated on your ability to target, contact, and secure meetings with key decision-makers.

Be ready to go over:

• Targeting and Segmentation – Identifying which retail verticals and specific brands are the best fit for Joko's current user base.
• Multi-Channel Outreach – Crafting personalized, high-converting email and LinkedIn sequences that cut through the noise.
• Sales Tool Proficiency – Utilizing modern sales engagement platforms, CRMs, and data enrichment tools to optimize your prospecting workflow.

Example scenarios:

• "Walk me through how you would build an outbound campaign targeting the beauty and cosmetics sector in France."
• "If a high-value prospect does not respond to your initial three outreach emails, what is your next step?"

Professionalism and Communication

Because you will represent Joko to external partners, your communication style, responsiveness, and professional presence are heavily scrutinized throughout the interview process.

Be ready to go over:

• Active Listening – Showing that you can listen to a prospect's needs and adapt your pitch dynamically rather than stick to a rigid script.
• Follow-up Discipline – Managing post-meeting communication effectively to keep deals warm and maintain momentum.
• Internal Collaboration – Communicating clearly with internal stakeholders, such as product or account managers, to ensure smooth transitions.

Example scenarios:

• "How do you structure your follow-up communication after a successful discovery call to ensure the prospect remains engaged?"
• "Describe how you manage expectations when a prospective client asks for a custom feature that our product does not currently support."