1. What is a Marketing Analytics Specialist at John Hancock?
The Marketing Analytics Specialist at John Hancock plays a pivotal role in bridging the gap between data science and strategic marketing execution. Within a premier financial services and insurance institution, marketing is not just about brand awareness; it is a highly quantified engine designed to drive customer acquisition, policy retention, and wealth management engagement. This role is responsible for analyzing complex customer journeys across multiple digital and traditional touchpoints to optimize marketing spend and maximize return on investment (ROI).
In this position, you will work directly with large-scale datasets to evaluate campaign performance, build attribution models, and identify high-value customer segments. The insights you generate will directly influence marketing strategies for key products, including life insurance, retirement plans, and investment solutions. Your ability to turn raw data into a cohesive story enables senior leadership to make high-stakes decisions with confidence.
What makes this role exceptionally compelling at John Hancock is the scale of the business and the complexity of the data. Operating in a highly regulated industry means your analytical approaches must be both innovative and highly rigorous. You will collaborate with cross-functional teams, including product managers, data engineers, and creative agencies, ensuring that every marketing dollar spent is backed by sound analytical proof.


