What is a Marketing Analytics Specialist at InMobi?
The Marketing Analytics Specialist at InMobi plays a pivotal role in bridging the gap between creative marketing strategy and rigorous data analysis. Operating within a global leader in mobile advertising and marketing technologies, this role is responsible for measuring campaign performance, optimizing lead generation funnels, and uncovering actionable insights that drive enterprise-level growth. You will be tasked with analyzing user behavior across various digital touchpoints and translating complex data sets into clear, strategic recommendations for product marketing and sales teams.
At InMobi, this position is highly cross-functional, requiring close collaboration with product managers, growth marketers, and occasionally front-end engineering teams. Because InMobi operates at a massive global scale, processing billions of mobile ad requests daily, the marketing analytics team must be highly agile. Your work will directly impact how the company positions its core ad-tech products, allocates its marketing spend, and targets key decision-makers in the highly competitive mobile advertising ecosystem.
To succeed in this role, you must possess a unique blend of analytical curiosity, technical execution, and strategic marketing instincts. It is not enough to simply pull reports; you must understand the "why" behind the numbers and be ready to design end-to-end marketing plans that demonstrate how you will capture, track, and convert high-value leads.

