Informa interview process & guide 2026
Everything we know about interviewing at Informa: the process stage by stage and what each round tests.
- 1Recruiter screen
- 2Initial screening and initial screening call
- 3Manager and group assessment interviews
- 4Final interviews and decision
Interviewing at Informa
At Informa, interviews across data-related roles heavily emphasize Data Analysis, Business Analysis, Marketing Analytics, Financial statement analysis, Excel Proficiency, and Consulting Case Studies, alongside repeated emphasis on stakeholder management, communication skills, problem solving, and project management. Soft skills show up alongside technical skills, especially communication, leadership, and how you manage others and priorities when there are competing stakeholders.
What you are really being tested on is your ability to structure messy information into a clear analysis and recommendation, communicate it, and work through it with others. The most prominent topics are Sales pitching, Marketing Analytics, Data Analysis (core analytics), Business Analysis, Consulting Case Studies, Financial statement analysis, Excel Proficiency, and system or user feature design, plus stakeholder management, communication skills, and quantitative reasoning. Time management appears far less frequently in the topic data.
Based on the process steps reported, you should expect recruiter screening first, then one or more interview conversations with hiring managers and managers, and sometimes group discussion and panel-style data analysis and presentation. Candidate reports show a difficulty distribution weighted toward medium (62.7%) and hard (10.5%) rather than mostly easy. The reported offer rate is 0.0%, so you should focus on learning and iterating your performance rather than assuming loops convert to offers.
Excel proficiency and business or consulting-style case work appear at the same high prominence level as core data analysis topics, so you should be ready to demonstrate structured analysis and present it clearly, not only to talk about analytics at a high level.
How hard is the Informa interview?
Aggregated from 235 interview experiencesAbout 1 in 2 candidates with a known outcome convert.
The interview process, end to end
4 rounds · based on 235 candidate reports- 1Recruiter screen
You start with a recruiter conversation to assess your background and fit for the role. Expect a screening focused on basic qualifications and alignment with what the role needs.
- 2Initial screening and initial screening call
Some roles report initial screening via email or phone, followed by an initial screening call with HR or a recruiter. This phase is about basic qualifications and whether you are a good match to move forward.
- 3Manager and group assessment interviews
You may meet a hiring manager and one or more managers in multiple interview rounds. In some cases, group discussions are used to evaluate teamwork and communication, and in some cases you may also do data analysis and presentation to a panel of managers.
- 4Final interviews and decision
Some candidates reach final interviews, which may include focus on long-term growth potential. The process ends with a final decision after the recruiter and interview rounds are reviewed.
What Informa actually tests for
How prominent each skill is across reported loopsFind the guide for your role
This is your next step: open the guide for the role you are interviewing for. Each one carries the questions Informa interviewers actually ask that position, the loop structure, and pay by level.
What separates offers from rejections
Patterns from candidates who got offers, and the mistakes that most often sink a loop.
Do this
- Practice walking through a dataset to a specific recommendation, then present the strategy in a way that a panel of managers can follow, since data analysis and presentation is explicitly reported.
- Prepare to handle stakeholder management prompts by stating assumptions, risks, and tradeoffs, then aligning your recommendation to the stakeholder goal you are given.
- Build strong communication during problem solving by using a clear structure, like problem statement, approach, findings, and next steps, because communication skills and problem solving are among the most prominent topics.
- Do Excel-focused prep, including translating an analytics question into calculations and outputs you can explain, since Excel proficiency is listed with maximum prominence in the topic data.
Avoid this
- Do not rely on soft skills alone. The topic data shows very high prominence for quantitative reasoning, data analysis, business analysis, and Excel proficiency, so technical substance matters in the loop.
- Do not ignore case or finance style work. Financial statement analysis and consulting case studies are both maximum prominence topics, so be ready to interpret and reason from business or financial information.
- Avoid vague answers. With high emphasis on communication skills, stakeholder management, and sales pitching, you need to be specific about your reasoning and what you would do next.
- Do not over-index on time management as a differentiator. Time management appears with relatively low prominence (26%), so prioritize the higher-frequency skills and topics unless your interviews explicitly focus on timing.
Informa interview FAQ
Answered from real candidate and workplace dataHow hard are the interviews reported here?
Across 235 candidate reports, 25.4% are categorized as easy, 62.7% as medium, 10.5% as hard, and 1.3% as very hard. That means most loops you encounter are likely to feel medium difficulty, with a smaller slice being hard.
What is the offer rate from candidate reports?
The reported offer rate is 0.0% in the candidate reports data provided. You should treat this as a signal to focus on how you perform in each step and get feedback, rather than expecting offers to be common.
What topics should I prioritize most?
Prioritize Data Analysis (core analytics), Business Analysis, Marketing Analytics, Consulting Case Studies, Financial statement analysis, Excel Proficiency, and system or user feature design. In parallel, prioritize stakeholder management, communication skills, problem solving, and quantitative reasoning, since these are also among the most prominent topics.
How long is the process or what is the timeline?
The data you provided lists process steps but does not report durations or an end-to-end timeline. You should expect a sequence that includes recruiter screening, then interview discussions with hiring managers and managers, and in some cases group discussion and data analysis and presentation.
Are there coding exercises or do they test coding?
Coding exercises are reported by one role, so it is plausible but not guaranteed. If you are in a coding-relevant path, be ready for practical tasks that demonstrate programming skills.
Can I re-apply if I do not pass?
The data provided does not include any re-application or retake policy. If you want to re-apply, you would need to confirm the policy through Informa channels or the recruiter who owns your application.
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Ready for your Informa interview?
Practice the exact questions from this guide with AI feedback, and walk into your loop knowing what to expect.