What is a Marketing Analytics Specialist at Humana?
As a Marketing Analytics Specialist at Humana, you serve as the bridge between raw data and actionable health-equity strategies. You are responsible for transforming complex marketing performance metrics into insights that influence how Humana engages with its members. In a landscape as critical as healthcare, your work directly informs how the company communicates, acquires, and retains members across diverse populations.
You will operate at the intersection of data science, consumer behavior, and business strategy. This role is not just about reporting numbers; it is about uncovering the "why" behind member engagement and optimizing marketing spend to ensure that Humana provides the right support to the right individuals. You will work closely with cross-functional teams to translate technical findings into clear, strategic narratives that leadership can use to drive organizational growth.




