What is a Marketing Analytics Specialist at Handshake?
At Handshake, the Marketing Analytics Specialist plays a pivotal role in driving data-backed decisions across the entire marketing ecosystem. Handshake is dedicated to democratizing opportunity for early-career talent, connecting millions of students with hundreds of thousands of employers and educational institutions. To scale this three-sided marketplace efficiently, the marketing team relies on robust data, precise attribution, and actionable insights to acquire, engage, and retain users on all sides of the platform.
As a Marketing Analytics Specialist, you will not simply be compiling weekly performance reports; you will be the strategic engine behind multi-channel marketing campaigns. You will analyze user journeys, optimize marketing funnels, and build the foundational analytical processes that allow the business to scale. Your insights will directly influence where the company invests its marketing budget, how product marketing managers (PMMs) position new features, and how growth teams target specific demographics.
This role requires a unique blend of technical expertise, marketing intuition, and stakeholder management skills. You will work in a fast-paced environment where data can sometimes be messy or unstructured. Your ability to transform complex datasets into a clear, compelling narrative is what will make you successful and highly influential across Handshake's product, engineering, and business operations teams.
