What is a Marketing Analytics Specialist at Gulfstream?
At Gulfstream, a Marketing Analytics Specialist plays a pivotal role in driving data-backed decisions within one of the world's most prestigious aviation brands. Unlike high-volume consumer product companies, Gulfstream operates in a highly specialized, ultra-luxury B2B market. The purchase of a private business jet is a multi-million dollar investment with a long, complex sales cycle. Consequently, marketing efforts must be incredibly precise, highly targeted, and meticulously measured.
In this role, you are responsible for analyzing customer journeys, measuring the return on investment (ROI) of marketing campaigns, and evaluating the impact of major brand activations, such as international airshows and exclusive customer events. You will work closely with digital marketing, sales, product strategy, and executive leadership to transform raw data into strategic insights. Your analysis directly influences how Gulfstream engages with ultra-high-net-worth individuals (UHNWIs), corporate flight departments, and global charter operators.
The complexity of this position lies in your ability to connect disparate data points—from digital touchpoints to physical event attendance—into a cohesive narrative. It is a highly visible role where your recommendations help shape the marketing strategies for flagship aircraft like the Gulfstream G650, G700, and G800. For candidates who enjoy combining data science with high-level business strategy, this position offers an unparalleled opportunity to influence the commercial success of aviation's premier brand.


