What is a Marketing Analytics Specialist at Guideline?
At Guideline, the Marketing Analytics Specialist plays a critical role in scaling a platform that modernizes retirement planning for small businesses. Operating at the intersection of marketing, data engineering, and business operations, this position is responsible for translating complex customer acquisition data into actionable growth strategies. By analyzing user journeys, attribution pathways, and conversion funnels, you directly influence how the company allocates its marketing capital and targets new customer segments.
The impact of this role is highly visible. You will work closely with growth marketing managers, product leads, and executive leadership to optimize the customer acquisition cost (CAC) and maximize customer lifetime value (LTV). Because Guideline relies heavily on digital acquisition channels, partnership networks, and direct-to-consumer strategies, your analyses will directly shape marketing budgets and campaign designs.
This role is ideal for an analyst who enjoys building data pipelines, designing attribution models, and presenting strategic recommendations to cross-functional stakeholders. It requires a balance of deep technical capability—specifically in SQL and business intelligence tools—and a strong business intuition to understand what drives small business owners to choose Guideline for their employees' financial futures.


