What is a Marketing Analytics Specialist at Granicus?
At Granicus, the Marketing Analytics Specialist plays a pivotal role in driving data-backed decisions across the entire marketing organization. As a leader in civic tech and government SaaS, Granicus empowers public sector agencies to connect with, inform, and serve their communities. This position acts as the analytical engine that translates complex user engagement, campaign performance, and pipeline data into actionable strategic insights that directly support these critical public sector missions.
You will collaborate closely with cross-functional teams, including Demand Generation Marketing Managers, Senior Product Marketing Managers, and Marketing Enterprise Project Managers. Your analysis will influence high-impact decisions, from optimizing multi-channel digital campaigns to refining product positioning for government clients. By building robust attribution models and designing clean, executive-level dashboards, you ensure that every marketing dollar spent contributes directly to measurable pipeline growth and community impact.
This role requires a unique blend of technical expertise, business acumen, and storytelling ability. You are not just processing numbers; you are uncovering the narrative behind the data to guide leadership on where to invest resources next. If you thrive on solving ambiguous problems, managing diverse data sources, and influencing strategy at a scaling SaaS company, this position offers an incredibly rewarding and high-impact career path.
