What is a Marketing Analytics Specialist at Genius Sports?
As a Marketing Analytics Specialist at Genius Sports, you sit at the crucial intersection of high-frequency sports data, digital marketing, and business strategy. Your primary mission is to translate complex datasets into actionable insights that drive customer acquisition, retention, and engagement across the Genius Sports ecosystem. You are not just reporting numbers; you are the architect of the analytical framework that informs how the company positions itself in the competitive global sports betting and media landscape.
This role is inherently cross-functional. You will work closely with product marketing, engineering, and commercial teams to quantify the impact of marketing initiatives and optimize marketing spend. Because Genius Sports operates at the scale of global sports leagues and betting operators, your work will directly influence high-stakes product decisions. Success in this role requires a blend of technical proficiency in data visualization and statistical analysis, combined with the strategic mindset to communicate these findings to non-technical stakeholders.




