What is a Marketing Analytics Specialist at Gen Digital?
The Marketing Analytics Specialist at Gen Digital is a highly strategic role designed to bridge the gap between complex consumer data and impactful marketing execution. As a global leader in consumer cyber safety—powering trusted brands like Norton, Avast, LifeLock, and Avira—Gen Digital relies heavily on data-driven insights to protect and empower over 500 million users worldwide. In this role, you will be responsible for dissecting user behavior, optimizing digital marketing campaigns, and directly influencing customer retention strategies.
Your work will have a direct, measurable impact on subscription lifecycles, user engagement, and lifetime value (LTV) metrics. You will not simply be compiling reports; you will be identifying friction points in user journeys, designing optimization experiments, and collaborating with cross-functional marketing teams to implement solutions. Operating at this scale requires a unique blend of technical analytical capability, marketing acumen, and the ability to translate raw numbers into compelling narratives for business stakeholders.
This position is particularly exciting for analysts who thrive on ownership and visibility. Because Gen Digital operates on a digital-first, subscription-based model, your insights into user flows—such as onboarding sequences, renewal triggers, and unsubscribe flows—will directly shape the company’s growth trajectory.


