What is a Data Scientist at Gap?
As a Data Scientist at Gap Inc., you are at the intersection of retail culture and high-performance data analytics. This role is embedded within the Customer Analytics Team, where your primary objective is to translate raw data into actionable insights that drive customer acquisition, retention, and personalized marketing across iconic brands like Old Navy, Gap, Banana Republic, and Athleta. You are not just building models; you are shaping how these brands connect with millions of customers globally.
The work is highly strategic and technically rigorous. You will partner closely with GapTech, PDM, and Central Marketing to deploy machine learning solutions that optimize everything from site analytics to marketing effectiveness. Because Gap Inc. operates at a massive scale, you will tackle challenges involving disparate data sources, requiring you to bridge the gap between complex engineering pipelines and the business requirements of diverse stakeholders.




