What is a Marketing Analytics Specialist at FormAssembly?
At FormAssembly, data is the backbone of strategic decision-making. The Marketing Analytics Specialist plays a pivotal role in translating complex marketing data into actionable growth strategies. By analyzing user acquisition channels, conversion funnels, and customer journeys, this role directly influences how the company targets, engages, and retains its enterprise SaaS customers. You will be responsible for ensuring that marketing investments are optimized and that the leadership team has a clear, data-driven view of marketing performance.
This position is highly collaborative, bridging the gap between marketing, product, and sales operations. Because FormAssembly centers its product on secure, streamlined data collection, the internal expectations for data integrity and analytical rigor are exceptionally high. You will work closely with marketing campaign managers to track attribution, evaluate the ROI of various initiatives, and build robust dashboards that serve as the single source of truth for marketing performance.
Ultimately, your work will empower the growth team to scale acquisition efforts efficiently. Success in this role means not just reporting on what happened in the past, but proactively identifying trends, forecasting future performance, and recommending strategic pivots. It is a high-visibility opportunity to shape the quantitative narrative of FormAssembly's market expansion.


