Fitbod is a subscription service offering personalized fitness plans for gym-goers and home exercisers. With over 100 million exercises logged, Fitbod boasts one of the largest and most comprehensive fitness data sets in the world. Powered by this data set, we’ve created the most advanced workout recommendation engine that builds completely unique and personalized workouts for hundreds of thousands of paying subscribers. Data-driven personalization enables our customers to exercise, on average 9 Workouts per Month, 55 Minutes each. No consumer mobile product today has captured the indoor gym market, unlike the few dominant players in outdoor cardio (Strava, Runtastic) or indoor cardio (Peloton). Most top ranked fitness apps today target the unmotivated “living room” exercisers with ineffective calisthenic and bodyweight-only movements. Our target and underserved market practices more effective resistance training and are already familiar with paying a monthly gym fee to exercise. One reason why there’s no defacto gym app is the difficulty in constructing progressive resistance training plans. Effective exercise prescription is highly individualized and requires expert application of exercise science. That’s why professional personal trainers cost $50 - $100/hour to continuously adapt workout plans to their client’s capabilities, goals and daily lives. Consumer fitness tech today is like Google Maps without the directions feature. We have data-rich maps of people’s physical activity, but fail to help them navigate towards real results. Fitbod bridges the gap, enabled by cutting edge personalization technology such as machine learning and predictive analytics. Resistance-training is the perfect type of exercise for this application. The activity naturally produces highly structured data (sets, reps, weight, equipment, etc.) and people vary widely in physical capability, making the quality of the recommendations critical to providing value. Today, anyone with a smartphone should have access to individualized fitness and nutrition guidance