What is a Marketing Analytics Specialist at Entrata?
At Entrata, the Marketing Analytics Specialist plays a critical role in driving the growth engine of the leading operating system for multifamily real estate. This position is not just about pulling reports; it is about translating complex datasets into actionable strategies that directly impact marketing spend, customer acquisition, and product-led growth. By sitting at the intersection of marketing, product, and data engineering, you will help the business understand which campaigns drive high-value leads and how to optimize the customer journey from first touchpoint to closed-won deal.
The impact of this role is highly visible. Entrata relies on data-driven decision-making to scale its comprehensive SaaS platform. As a Marketing Analytics Specialist, you will work closely with product managers, marketing operations, and finance teams to measure campaign ROI, build multi-touch attribution models, and design dashboards that senior leadership relies on. Your insights will directly shape how Entrata allocates its marketing budget and targets key demographics in a highly competitive B2B landscape.
To succeed in this role, you must possess a unique blend of technical execution and strategic thinking. You will tackle challenges related to data cleanliness, system integrations, and tracking user behavior across various digital touchpoints. If you enjoy solving ambiguous problems, building scalable data pipelines, and telling a compelling story with data, this role offers an exciting opportunity to make a measurable impact on Entrata's market expansion.

