In preparation for your interview, you should expect a range of questions that will assess your skills, experience, and fit for the role. The questions listed below are derived from various candidate experiences and represent common patterns seen during the interview process at Criteo. While these questions will provide a framework for your preparation, remember that actual questions may vary depending on the specific team and role dynamics.

Technical / Domain Questions

These questions evaluate your foundational knowledge and practical application of design principles.

• How do you approach user research, and what methods do you find most effective?
• Can you walk us through your design process for a past project?
• How do you ensure that your designs are accessible and user-friendly?
• What tools do you prefer for prototyping and why?
• How do you measure the success of your designs?

Problem-Solving / Case Studies

Expect to engage in discussions that test your problem-solving abilities and design thinking.

• Describe a design challenge you faced and how you resolved it.
• How would you redesign a specific feature of Criteo's platform to improve user experience?
• Discuss a time when you received critical feedback on your design. How did you respond?

Behavioral / Leadership

These questions will explore your interpersonal skills and how you handle collaboration and conflict.

• Can you give an example of a time you had to advocate for a design decision?
• Describe how you handle disagreements with team members regarding design choices.
• What aspects of team collaboration do you find most important in a design environment?

Culture Fit / Values

Criteo places a strong emphasis on alignment with its corporate values. Expect questions that gauge your fit within their culture.

• What attracts you to work at Criteo specifically?
• How do you align your design philosophy with business goals?

This visual timeline outlines the typical stages of the interview process. Use it to manage your preparation and energy levels, recognizing that timing may vary by team and location.

Deep Dive into Evaluation Areas

Criteo evaluates candidates based on several critical areas. Understanding these can help you tailor your preparation effectively.

User-Centric Design

User-centric design is at the heart of Criteo's approach. Interviewers will assess your ability to prioritize user needs in your design solutions.

• User Research – Be prepared to discuss your methods for gathering user insights.
• Usability Testing – Explain how you incorporate testing into your design process.
• Feedback Integration – Share examples of how you have iterated on designs based on user feedback.

Collaboration and Communication

Your interactions with cross-functional teams are vital. Interviewers will look for evidence of your collaboration skills.

• Cross-Functional Work – Describe how you work with product managers and developers.
• Design Critique – Discuss your experience giving and receiving constructive feedback.

Design Tools and Techniques

Expect questions that assess your proficiency with various design tools and methodologies.

• Prototyping Tools – Discuss your experience with tools such as Sketch, Figma, or Adobe XD.
• Design Systems – Be ready to explain your approach to maintaining consistency in design across products.

Business Acumen

Understanding how design impacts business outcomes is crucial. Interviewers may ask about your experience with metrics and performance.

• Performance Metrics – How do you evaluate the success of your design work?
• Marketing Alignment – Discuss how your designs support marketing goals.

Key Responsibilities

As a UX/UI Designer at Criteo, your daily responsibilities will involve a blend of creative and analytical tasks. You will work on designing user interfaces that enhance user experience across various products, such as personalized advertising platforms and analytics dashboards. Collaborating closely with product managers and engineers, you will be responsible for ensuring that designs not only meet user needs but also align with broader business objectives.

You will engage in user research to gather insights that inform your designs, create wireframes and prototypes, and conduct usability testing to validate concepts. Additionally, you will participate in design reviews and contribute to the development of design systems that promote consistency across Criteo's product suite. Your role will require a balance of innovation, attention to detail, and a strong understanding of user experience principles.

Role Requirements & Qualifications

To be considered a strong candidate for the UX/UI Designer position at Criteo, you should possess the following qualifications:

• Must-have skills:

  • Proficiency in design tools such as Sketch, Figma, or Adobe Creative Suite.
  • Strong understanding of user-centered design principles and methodologies.
  • Experience conducting user research and usability testing.

• Nice-to-have skills:

  • Familiarity with HTML/CSS or other front-end technologies.
  • Previous experience in performance marketing or related fields.
  • Knowledge of design systems and responsive design principles.

Frequently Asked Questions

Q: What is the interview difficulty level and how much preparation time is typical?
The interview difficulty can range from average to above average, depending on the candidate's background. Candidates typically spend several weeks preparing, focusing on case studies and design principles.

Q: What differentiates successful candidates?
Successful candidates often demonstrate a strong portfolio that showcases a range of skills, effective communication, and a deep understanding of user-centered design.

Q: What is the company culture like at Criteo?
Criteo fosters a collaborative and innovative environment, where designers are encouraged to share ideas and influence product direction. A focus on data-driven decision-making is also central to the culture.

Q: How long does the typical hiring process take?
The hiring process may take several weeks, often due to scheduling challenges. Candidates should expect multiple rounds of interviews, including technical assessments and behavioral interviews.

Q: Are remote work or hybrid expectations common?
Criteo has embraced flexible working arrangements, with options for remote and hybrid work depending on the role and location.

Other General Tips

• Know Your Audience: Understand the specific teams and products at Criteo to tailor your answers accordingly.
• Practice Design Critiques: Be prepared to discuss your design choices and receive feedback during interviews.
• Showcase Real-World Impact: Highlight how your design solutions have led to measurable improvements in user engagement or business outcomes.
• Align with Company Values: Familiarize yourself with Criteo's mission and values, and be ready to discuss how you embody them.