What is a Marketing Analytics Specialist at CNH?
As a Marketing Analytics Specialist at CNH, you function as the strategic bridge between raw data and actionable business intelligence. In a global leader in capital goods—encompassing agriculture and construction equipment—this role is critical for optimizing marketing spend, understanding customer behavior across diverse international markets, and driving the digital transformation of the sales funnel. You aren't just reporting numbers; you are shaping the narratives that inform high-stakes investment decisions for iconic brands.
Your work directly impacts the efficiency of regional campaigns and the precision of customer segmentation. Whether you are analyzing the performance of precision agriculture software or heavy machinery marketing initiatives, you will be tasked with translating complex datasets into insights that help the business adapt to market shifts. This role demands a blend of technical rigor and business acumen, making it a high-visibility position that influences both regional tactics and global marketing strategy.


