CircleUp is a data insights company that uses a unique combination of data aggregation and machine learning technology to discover and accelerate the growth of the world’s best businesses. We power every stage of private investing from sourcing and diligence to value creation. We are dedicated to bringing the data-driven investment decisions that have transformed public market investing to the private market, starting with consumer and retail. Ultimately, our mission is to empower entrepreneurs with the funding and support that they need to thrive. Powered by Helio, CircleUp has deployed $1B+ capital to date, provides Helio as an application to external customers who want to invest in private companies, and has supported over 275 successful brands including LiquidIV, Halo Top, and Super Coffee. Helio is our comprehensive data and insights offering for consumer packaged goods (CPG) industry players, tracking 2M+ brands over time amounting to 700TB of data. Decision-making in the private markets has historically been opaque, reliant on personal networks, and heuristics-driven. Using Helio means we remove human heuristics and biases from the investment process. We aren’t reliant on personal networks to find great companies and are able to identify entrepreneurs and businesses who have traditionally been overlooked. CircleUp launched in 2012, and is backed by top investors including Canaan Partners, GV, Maveron, QED Investors, Rose Park Advisors, Temasek and Union Square Ventures. CircleUp has been named one of the Top 5 Most Disruptive Companies in Finance by CNBC, 50 Best FinTech Innovators by KPMG, Top 3 Most Innovative Companies within Data Science by Fast Company and America's Most Promising Companies by Forbes.