What is a Marketing Analytics Specialist at Cengage?
The Marketing Analytics Specialist at Cengage sits at the critical intersection of data science and business strategy. In the evolving landscape of educational technology, your role is to transform raw marketing data into actionable insights that drive student engagement, faculty adoption, and institutional growth. By analyzing campaign performance, user behavior, and market trends, you directly influence how Cengage delivers its digital learning solutions to millions of learners worldwide.
This position is inherently strategic. You will not just be reporting on metrics; you will be telling the story behind the data to cross-functional teams, including product, sales, and senior marketing leadership. Whether you are optimizing spend for a new digital platform or evaluating the impact of a recent customer program, your work enables the organization to make evidence-based decisions that keep Cengage at the forefront of the ed-tech industry.




