The Marketing Analytics Specialist at CADDi is a strategic, data-driven role designed to bridge the gap between marketing initiatives and enterprise sales pipelines. CADDi is a fast-growing manufacturing platform and B2B SaaS provider operating on a global scale. In this role, you are responsible for transforming raw marketing data into actionable business intelligence, directly driving pipeline growth and optimizing lead acquisition strategies.

Unlike traditional marketing roles that focus heavily on brand awareness, the marketing function at CADDi operates with a performance-first mindset. Marketing is treated as a direct engine for sales enablement. Your work will directly impact how the company identifies, targets, and converts high-value manufacturing and procurement accounts across key regions, including the United States and Japan.

To succeed, you must be comfortable operating in a high-velocity, high-growth environment. You will analyze multi-channel campaigns, track field marketing performance, and build attribution models that demonstrate clear ROI. This role requires a unique blend of technical analytical skills, business acumen, and the resilience to navigate complex, fast-moving strategic pivots.

To help you prepare, we have synthesized patterns from real interview experiences at CADDi. The interview process heavily evaluates your ability to link marketing metrics to direct sales outcomes, as well as your capacity for abstract, first-principles problem-solving.

Lead Generation & Performance Metrics

Because CADDi views marketing primarily as a tool to generate high-value sales leads, expect deep-dive questions on campaign performance, attribution, and pipeline metrics.

• How do you define and track the transition of a marketing-qualified lead (MQL) to a sales-qualified lead (SQL) in a complex B2B sales cycle?
• What metrics would you use to evaluate the success of a regional field marketing event, and how do you tie those events back to closed-won revenue?

Preparing for an interview at CADDi requires more than just reviewing your resume. You must align your preparation with the company’s core operational philosophy: high ownership, direct-to-sales impact, and structured logical execution.

Lead Generation Focus – CADDi evaluates candidates on their ability to treat marketing as a direct tool for sales acquisition. Be prepared to explain how your analytical work has historically translated into qualified pipeline and closed revenue, rather than focusing on top-of-funnel metrics like impressions or clicks.

First-Principles Thinking – Interviewers, including executive leadership, will challenge you with abstract scenarios. Avoid relying on marketing buzzwords. Instead, break problems down to their fundamental components and explain your logical reasoning step-by-step.

Operational Resilience – The company maintains a highly dedicated, in-office working culture. You should be prepared to demonstrate high energy, a strong work ethic, and a willingness to collaborate dynamically across teams and time zones.

The interview process at CADDi is designed to evaluate both your technical capabilities and your alignment with their high-performance culture. Candidates can expect a multi-stage process that moves quickly but demands thorough preparation at every step.

The journey typically begins with an initial recruiter screen to discuss your background, followed by a more detailed discussion with HR or a hiring manager. From there, candidates move into technical and strategic evaluations, which often include a take-home assignment or case study. The final stages involve presenting your findings to senior leadership, including the VP or Founder/CEO, where your strategic thinking and cultural fit are heavily scrutinized.

The timeline above outlines the typical progression from your initial conversation to the final hiring decision. Because CADDi values rapid decision-making, the stages can move quickly, but scheduling changes can occasionally occur due to the dynamic nature of the business. Candidates should use this timeline to pace their preparation, ensuring they are fully ready for the intensive presentation and executive rounds.

To succeed at CADDi, you must perform exceptionally well across three core evaluation areas. Understanding what strong performance looks like in each area will help you structure your preparation.

B2B Lead Acquisition Analytics

This area evaluates your ability to build, track, and optimize marketing funnels that feed directly into enterprise sales teams. Strong performance means demonstrating a deep understanding of multi-touch attribution and pipeline velocity.

Be ready to go over:

• Multi-channel attribution models – How to assign credit to various touchpoints in a long B2B buyer journey.
• Data-driven channel optimization – Using performance data to allocate budget between digital campaigns, field events, and outbound efforts.
• Sales and marketing alignment – How to establish shared metrics and feedback loops between marketing analysts and sales development representatives.

Example scenarios:

• "Design a measurement framework for a new account-based marketing (ABM) campaign targeting enterprise manufacturing firms."
• "How would you diagnose a sudden drop in lead-to-opportunity conversion rates over a fiscal quarter?"

Executive Presentation & Structured Problem Solving

During the final rounds, you will present your strategic ideas directly to senior leadership. They will evaluate how you handle ambiguity, structure complex arguments, and defend your analytical conclusions under direct questioning.

Be ready to go over:

• First-principles analysis – Breaking down complex business problems without relying on standard templates.
• Handling critical feedback – Remaining calm, logical, and constructive when your ideas are challenged by executive stakeholders.
• Clarity of communication – Translating complex analytical findings into clear, high-impact business recommendations.
• Advanced concepts – Predictive lead scoring models, market basket analysis for B2B procurement, and cohort analysis for long-term account value.

Example scenarios:

• "Present a take-home marketing strategy to the CEO and defend your budget allocation choices."
• "How would you structure a market entry strategy for a region where competitors have strong historical dominance?"

Cultural & Operational Alignment

CADDi has a distinct, high-intensity operational culture. Interviewers will explicitly evaluate your alignment with their workspace policies, collaboration style, and dedication to the role.

Be ready to go over:

• In-office collaboration – Your comfort and productivity in a 5-day in-office environment.
• Global teamwork – Your ability to collaborate effectively across differing time zones, particularly with teams based in Japan.
• High ownership and accountability – Demonstrating a proactive approach to solving problems and driving initiatives to completion.

Example scenarios:

• "Describe how you manage your workflow and maintain high output in a fast-paced, highly collaborative office setting."
• "How do you handle situations where project requirements require alignment with global teams outside of standard local working hours?"

As a Marketing Analytics Specialist at CADDi, your day-to-day activities will directly influence the growth trajectory of the business. You will act as the analytical backbone of the marketing department, ensuring every dollar spent is optimized for maximum return.

Your primary focus will be designing, maintaining, and analyzing the performance of marketing campaigns across multiple channels. This includes digital marketing, enterprise account-based marketing, and regional field events. You will build dashboards and reporting systems that give leadership real-time visibility into pipeline health, customer acquisition costs, and channel efficiency.

Collaboration is a core component of this role. You will work closely with sales operations, product teams, and regional marketing leads to ensure data consistency across platforms. Additionally, because CADDi is a global organization, you will occasionally collaborate with international counterparts to standardize analytical frameworks and share regional best practices.

A successful candidate for this role must possess a strong foundation in data analytics, combined with a practical understanding of B2B marketing dynamics.

• Must-have technical skills – Advanced proficiency in CRM and marketing automation platforms (such as HubSpot or Salesforce), strong SQL skills for data extraction, and experience building dashboards in BI tools like Tableau, Power BI, or Looker Studio.
• Must-have experience – A proven track record in B2B marketing analytics, performance marketing, or sales operations, with a clear focus on lead generation and pipeline tracking.
• Soft skills – Exceptional structured communication, the ability to present complex data to non-technical executives, and strong resilience in a fast-paced environment.
• Nice-to-have skills – Experience working within global, cross-border teams (particularly US-Japan collaboration), familiarity with the manufacturing or supply chain logistics industries, and experience in high-growth startup environments.