What is a Marketing Analytics Specialist at Caddi?
The Marketing Analytics Specialist at CADDi is a strategic, data-driven role designed to bridge the gap between marketing initiatives and enterprise sales pipelines. CADDi is a fast-growing manufacturing platform and B2B SaaS provider operating on a global scale. In this role, you are responsible for transforming raw marketing data into actionable business intelligence, directly driving pipeline growth and optimizing lead acquisition strategies.
Unlike traditional marketing roles that focus heavily on brand awareness, the marketing function at CADDi operates with a performance-first mindset. Marketing is treated as a direct engine for sales enablement. Your work will directly impact how the company identifies, targets, and converts high-value manufacturing and procurement accounts across key regions, including the United States and Japan.
To succeed, you must be comfortable operating in a high-velocity, high-growth environment. You will analyze multi-channel campaigns, track field marketing performance, and build attribution models that demonstrate clear ROI. This role requires a unique blend of technical analytical skills, business acumen, and the resilience to navigate complex, fast-moving strategic pivots.
