To succeed in the Braze interview process, you must approach your preparation with a strategic mindset. You are not just demonstrating that you can perform data analysis; you are proving that you can act as a trusted advisor to the business.

Role-Related Knowledge – You must demonstrate a robust understanding of SaaS business metrics and CRM architecture. Be ready to discuss how Salesforce integrates with other GTM tools and how data flows through a modern enterprise tech stack.

Problem-Solving & Presentation Ability – You will be evaluated on how you structure your thoughts under pressure. During presentations, focus on explaining the "why" behind your technical recommendations and tying your solutions directly to business outcomes.

Stakeholder Communication – A great analyst must be a great translator. Show that you can communicate complex technical architectures to non-technical stakeholders in a clear, concise, and persuasive manner.

Adaptability & Self-Direction – Braze values builders who do not wait for hand-holding. Highlight your ability to research solutions independently, learn custom software configurations quickly, and maintain a positive attitude through organizational growth.

The interview process for the Business Analyst position at Braze is designed to evaluate both your technical execution and your communication style. While the sequence can vary slightly depending on the specific team and location, candidates can expect a structured progression that moves from high-level screening to deep technical and behavioral evaluations.

The journey begins with a recruiter phone screen focused on your background, career motivations, and basic alignment with the role's requirements. Successful candidates then move to a technical and behavioral deep dive with the hiring manager. The final stage typically involves a comprehensive panel interview, which often includes a case study or presentation. This structured approach ensures that you have the opportunity to showcase your analytical skills, system design capabilities, and presentation style to key stakeholders.

The visual timeline above outlines the standard progression of the Braze selection process. Candidates should use this roadmap to pace their preparation, ensuring they allocate sufficient time to practice both their verbal storytelling for early rounds and their presentation design for the final panel. While some steps may be consolidated depending on the urgency of the hire, preparing for each milestone sequentially will keep you aligned with the hiring team's expectations.

To stand out during the Braze interview process, you must understand the specific competencies the hiring panel is testing. Your interviewers will look for a balance of technical system design, business acumen, and presentation skills.

CRM & Salesforce Ecosystem Expertise

This evaluation area focuses on your technical capability to manage and optimize the systems that power Braze's operations. You must prove that you understand how data is structured, modified, and utilized across the enterprise.

Be ready to go over:

• Data Modeling – Custom objects, standard objects, relationships, and schema design.
• Process Automation – Designing scalable flows, validation rules, and automated alerts.
• System Integrations – How data syncs between CRMs, marketing automation platforms, and custom internal software.
• Advanced concepts (less common) – Apex triggers, programmatic vs. declarative development trade-offs, and large data volume (LDV) strategies.

Example questions or scenarios:

• "Design a data model to track customer health scores that pull data from three distinct external systems."
• "How would you troubleshoot a validation rule that is blocking sales representatives from closing deals?"

Business Case Analysis & Panel Presentation

The presentation stage is often the most critical part of the process. You will be given a business scenario or dataset and asked to present your findings and recommendations to a panel of stakeholders.

Be ready to go over:

• Requirement Gathering – Translating ambiguous business problems into structured analytical tasks.
• Data Visualization – Building clean, intuitive dashboards that tell a clear story.
• Stakeholder Alignment – Presenting technical recommendations to a mixed audience of technical and non-technical leaders.
• Advanced concepts (less common) – Predictive modeling, cohort analysis, and ROI forecasting for system implementations.

Example questions or scenarios:

• "Our customer churn rate has ticked upward in a specific segment. Walk us through how you would investigate this using our internal data."
• "Present your recommended framework for restructuring our lead assignment rules to the sales leadership team."

Behavioral Alignment & Core Values

Braze looks for candidates who embody their collaborative, forward-thinking culture. You must demonstrate that you can handle feedback, navigate ambiguity, and work effectively across diverse teams.

Be ready to go over:

• Managing Conflict – Resolving disagreements with stakeholders over system designs or process changes.
• Continuous Learning – Your methodology for staying up-to-date with evolving technologies and business analysis methodologies.
• Resilience – How you handle project setbacks, tight deadlines, or shifting requirements.

Example questions or scenarios:

• "Tell me about a time you had to deliver a project with incomplete data or ambiguous requirements."
• "Describe a situation where you received tough feedback on a deliverable. How did you react and implement that feedback?"