To succeed in the Brady interview process, you must demonstrate a balance of creative problem-solving, technical execution, and professional resilience. The hiring team looks for candidates who do not just design beautiful screens but who can also justify every design decision with logic, data, or user-centric principles.

User-Centric Problem Solving – You must show that you start with the user's pain points rather than jumping straight to visual solutions. Be prepared to explain the "why" behind your layout, navigation, and interaction choices.

Technical & Visual Craft – Your portfolio must demonstrate a strong grasp of visual design fundamentals, including typography, layout, hierarchy, and color theory. For roles bridging Graphic Designer and UX/UI Designer responsibilities, showing a strong transition from print/static layouts to dynamic, responsive digital interfaces is highly valued.

Collaboration & Influence – You will work with diverse teams, some of whom may not have a background in design. You must demonstrate the ability to articulate your design decisions clearly, build consensus, and work constructively with engineering and product management.

Resilience Under Critique – Brady values designers who can handle rigorous, direct feedback. During your interviews, you may face challenging questions or pushback on your design choices; remaining calm, open-minded, and structured in your explanations is key.

The interview process for the UX/UI Designer position at Brady is structured to evaluate both your immediate design capabilities and your long-term team fit. The process typically moves quickly, with a strong emphasis on open communication and organization from the recruiting team.

Initially, you will go through a phone screening call with a recruiter or hiring manager. This conversation is designed to verify your background, discuss your portfolio, and ensure your career goals align with the role. Be prepared for direct questions about your portfolio and design philosophy during this stage. Following a successful initial screen, you will typically complete a second, more detailed phone interview focusing on your technical workflow and specific case studies.

If you advance to the final stage, you will be invited for an afternoon of quick-fire interview sessions, usually held at the Milwaukee, WI headquarters or conducted virtually. This stage is highly organized and fast-paced, allowing you to meet multiple members of the cross-functional team, including engineering leads, product managers, and senior design stakeholders.

The visual timeline above outlines the typical progression from the initial touchpoint to the final offer stage. Candidates should use this timeline to pace their preparation, ensuring they focus heavily on portfolio presentation techniques ahead of the intensive quick-fire rounds. While the process is rigorous, the structured nature of the day ensures you get a comprehensive view of the team culture and expectations.

Portfolio Presentation & Design Logic

Your portfolio is the single most critical component of your evaluation. Interviewers want to see a structured narrative that explains how you move from a vague problem statement to a polished, validated digital solution.

Be ready to go over:

• Problem Definition – Clearly stating the user problem and business goals at the outset of your case study.
• Iterative Design – Showing your messy middle work, including early sketches, wireframes, and rejected design directions.
• User Validation – Explaining how you tested your prototypes and what changes you made based on user feedback.
• Advanced concepts (less common) – Designing for multi-modal interfaces (combining physical hardware buttons with on-screen UI) and creating complex data visualization dashboards.

Example scenarios:

• Walk us through a project where you had to design for an audience with low digital literacy or unique physical working conditions.
• Show us a case study where you had to make a major pivot late in the design cycle due to technical limitations.

Interaction & Visual Design Craft

This area evaluates your execution skills. The team will look closely at your attention to detail, your use of design systems, and your ability to create clean, modern interfaces that align with Brady's brand standards.

Be ready to go over:

• UI Fundamentals – Your mastery of grid systems, typography, visual hierarchy, and color.
• Micro-interactions – How you design transitions, hover states, and feedback loops that make software feel responsive and intuitive.
• Design System Alignment – How you utilize and contribute to shared component libraries to ensure consistency and speed up development.
• Advanced concepts (less common) – Responsive design strategies for legacy industrial monitors with non-standard resolutions.

Example scenarios:

• Critique a screen from your portfolio and explain what visual improvements you would make if you had another week to work on it.
• Explain how you approach creating a brand-consistent UI for a product that has both a physical hardware interface and a mobile app component.

Stakeholder Collaboration & Resilience

Designing at Brady requires navigating cross-functional dynamics. You must prove that you can partner effectively with engineers, accept constructive criticism, and maintain a professional demeanor even when faced with challenging communication styles.

Be ready to go over:

• Engineering Hand-off – How you prepare design files, redlines, and assets to ensure a smooth transition to development.
• Handling Pushback – Your strategies for managing stakeholders who may not understand the value of UX or who push for non-standard UI patterns.
• Constructive Critique – How you facilitate design reviews and extract actionable feedback from chaotic or highly critical sessions.

Example scenarios:

• Tell me about a time an engineer told you your design was impossible to build within the project timeline. How did you compromise?
• Describe a situation where you received highly critical, direct feedback that felt unprofessional or overly harsh. How did you handle the situation and move the project forward?

As a UX/UI Designer at Brady, your primary responsibility is to design digital interfaces that are highly functional, visually polished, and deeply aligned with user workflows. You will spend your days translating complex requirements into tangible design artifacts, ranging from low-fidelity wireframes to high-fidelity, interactive prototypes.

Collaboration is at the heart of this role. You will work side-by-side with product managers to define user requirements and map out user journeys. You will also collaborate daily with software engineering teams in Milwaukee, WI, to ensure that your designs are technically feasible and implemented with high visual fidelity. This requires a strong understanding of technical constraints and the ability to speak the language of developers.

Additionally, you will help maintain and scale Brady's digital design system. This involves creating reusable UI components, documenting design patterns, and ensuring that all digital products—whether a mobile app, a web portal, or onboard printer software—maintain a consistent look and feel. You will also be expected to champion user-centered design practices across the organization, helping non-design stakeholders understand the business value of great UX.

To be competitive for this role at Brady, you should possess a strong blend of visual design skills and user experience methodology. The team values versatile designers who can handle both the analytical side of UX and the aesthetic side of UI.

• Must-have skills – A strong portfolio demonstrating end-to-end UX/UI design processes for web and mobile applications; proficiency in modern design tools such as Figma, Sketch, or Adobe Creative Suite; and a solid understanding of visual design principles (layout, typography, color theory).
• Nice-to-have skills – Experience designing for B2B software, industrial applications, or hardware-software integrations; basic knowledge of front-end development (HTML/CSS); and experience working within an Agile development framework.
• Experience level – Typically requires 2–5 years of professional experience in UX/UI design or a hybrid graphic/digital design role. A bachelor's degree in Graphic Design, Human-Computer Interaction (HCI), or a related field is highly preferred.
• Soft skills – Exceptional communication and presentation skills, the ability to articulate design decisions to non-technical stakeholders, and a high degree of adaptability and resilience when receiving critical feedback.

Q: How difficult is the interview process for the UX/UI Designer role? A: The interview difficulty is generally rated as average, but it requires thorough preparation. While the technical questions are straightforward, the team places a high emphasis on how you handle critique and defend your design decisions under pressure.

Q: What is the culture like within the design team at Brady? A: The team is highly collaborative, organized, and professional. There is a strong emphasis on open communication and structured processes. However, because Brady is an established industrial company, you should expect a pragmatic, execution-focused culture where design must directly support business and engineering realities.

Q: How should I handle highly direct or pushback-heavy questioning during my interviews? A: Remain calm, professional, and objective. Do not take critical questions personally. Instead, walk the interviewer through your logic, reference any user data or testing you conducted, and show that you are open to alternative perspectives while still advocating for the user.

Q: Is there a portfolio presentation required during the onsite interview? A: Yes. You should prepare a highly polished presentation of 2–3 key case studies. Focus on explaining your process, the constraints you faced, how you collaborated with others, and the ultimate business or user impact of your designs.

• Highlight Industrial or B2B Complexity: If you have experience designing for complex workflows, data-heavy dashboards, or B2B software, make sure to highlight this. Brady's products are highly technical, and showing you can simplify complex systems is a major advantage.
• Bridge the Gap Between Print and Digital: If your background includes traditional graphic design, emphasize your transition into digital product design. Show how your foundation in typography, grids, and composition makes your digital interfaces stronger.

• Understand Brady's Product Ecosystem: Before your interview, familiarize yourself with Brady's core offerings, particularly their software solutions like Brady Workstation or their industrial label printers. Understanding their physical-to-digital product ecosystem will help you answer scenario-based questions more effectively.
• Prepare for Quick-Fire Sessions: The final round can be fast-paced. Practice delivering concise, impactful summaries of your work so you can easily adapt to different interviewers during the rapid afternoon sessions.

The UX/UI Designer position at Brady is an exceptional opportunity for designers who want to work on highly complex, impactful products that serve critical industries worldwide. From safety software to industrial printing applications, your work will directly improve the efficiency and safety of professionals in the field.

To maximize your chances of success, focus your preparation on structuring your portfolio presentations to highlight your problem-solving process, user validation, and cross-functional collaboration. Be ready to demonstrate professional resilience and a collaborative mindset when discussing your designs with stakeholders who may challenge your decisions.

For more detailed candidate reviews, interview timelines, and preparation strategies from real applicants who have gone through the Brady hiring process, explore the extensive resources available on Dataford. With focused preparation and a clear understanding of the team's expectations, you can walk into your interviews with confidence.

The salary range for this position at the Milwaukee, WI location typically spans from $50,360 to$67,941 USD. This range reflects a role that often bridges graphic design and digital product design responsibilities. Your starting compensation will depend on your specific depth of experience in UX/UI design, your technical skillset, and how well you demonstrate your value during the portfolio and quick-fire interview rounds.