What is a Account Executive at bet365?
At bet365, the Account Executive role—often structured as a VIP Account Manager or Junior VIP Account Manager—is a highly specialized position focused on customer retention, relationship management, and portfolio growth. As one of the world's leading online gambling companies, bet365 relies on this role to manage relationships with its most valuable customers. You will act as the primary point of contact for high-value users, ensuring they receive a premium, personalized service that drives long-term brand loyalty.
This position has a direct impact on the company's bottom line. By monitoring account activity, identifying trends, and delivering bespoke promotions, you help maximize player lifetime value while mitigating churn. Because you are dealing with high-stakes accounts, the role requires a delicate balance of salesmanship, analytical thinking, and strict adherence to regulatory standards, particularly around responsible gambling and compliance.
What makes this role exciting is the fast-paced nature of the sports betting and iGaming industry. You will be working with cutting-edge internal CRM tools and collaborating closely with marketing, compliance, and product teams. Whether you are based in the historic headquarters in Stoke-on-Trent, working in the rapidly expanding US market in Denver, or supporting regional European operations, you will be at the heart of the business's growth engine.

