What is a UX/UI Designer at Avenue Code?

As a UX/UI Designer at Avenue Code, you are stepping into a pivotal role within a premier global technology consulting agency. Avenue Code partners with Fortune 100 companies to drive digital transformation, and designers here are the crucial bridge between complex business requirements and seamless, intuitive user experiences. You will not just be creating interfaces; you will be acting as a strategic consultant, advocating for the user while aligning with enterprise-level business goals.

The impact of this position is significant. You will often be embedded within diverse, agile squads, working directly with high-profile clients to solve intricate design challenges. This means your work will reach a massive scale, influencing products that are used by millions. The environment requires a unique blend of high-level strategic thinking and hands-on, pixel-perfect execution.

What makes this role particularly interesting is the consulting model itself. You will experience a dynamic work environment where adaptability is just as important as your design skills. You will navigate different client cultures, integrate into various product teams, and continuously evolve your problem-solving toolkit to meet the specific needs of the digital products you are helping to build.

Getting Ready for Your Interviews

Preparing for an interview at Avenue Code requires a balanced focus on your technical design capabilities, your consulting mindset, and your communication skills.

You will be evaluated across several key criteria:

• Design & Technical Proficiency – This encompasses your mastery of end-to-end UX/UI processes, from user research and wireframing to high-fidelity prototyping and developer handoff. Interviewers evaluate this by diving deep into your portfolio to understand your design decisions, the tools you use, and how you measure success. You can demonstrate strength here by presenting clear, structured case studies that highlight your direct contributions.
• Consulting & Client Management – Because Avenue Code is a consultancy, you must be able to navigate ambiguity, manage stakeholder expectations, and adapt to different client environments. This is evaluated through behavioral questions and discussions about past project challenges. Show strength by highlighting instances where you successfully influenced stakeholders or pivoted based on business constraints.
• Communication & English Fluency – You will frequently collaborate with international teams and stakeholders based in the US and globally. Interviewers will assess your ability to articulate complex design concepts clearly in English. You can prepare by practicing your portfolio presentation and behavioral responses entirely in English.
• Culture Fit & Adaptability – Avenue Code values professionals who are highly collaborative, delivery-focused, and resilient. Recruiters will explore your professional background deeply to ensure you thrive in a fast-paced, client-facing environment. Demonstrate this by maintaining a positive, solution-oriented attitude throughout your conversations.

Interview Process Overview

The interview process at Avenue Code is designed to be thorough, evaluating both your technical craft and your readiness to represent the company in front of major clients. Your journey typically begins with a recruiter outreach, followed by a comprehensive behavioral and cultural screening. This initial HR conversation is known to be quite deep, sometimes lasting up to an hour, as recruiters aim to understand your entire professional journey, your motivations, and your working style.

Following the initial screen, you will face an English proficiency evaluation. Because you will be interacting with global stakeholders, this is a strict requirement, and the test may happen as a dedicated call or as a spontaneous switch to English during another interview round. Once your language skills and cultural fit are validated, you will move into the technical phase. This usually involves a deep dive into your portfolio with the Design Leadership team, where you will present a case study and discuss your day-to-day design process, methodologies, and problem-solving frameworks.

The final and most distinct phase of the process is the client interview. Because you will be allocated to specific projects, Avenue Code will match your profile with an active client. You will have a conversational interview directly with the client's team to ensure mutual fit, scope alignment, and technical readiness before an official offer is extended.

The visual timeline above outlines the standard progression from the initial recruiter screen through the final client matching phase. Use this to pace your preparation; focus heavily on your behavioral narrative and English fluency early on, and reserve your deepest technical preparation for the portfolio review and client alignment stages. Keep in mind that the timeline can vary significantly depending on how quickly a suitable client match is found.

Deep Dive into Evaluation Areas

Behavioral and Cultural Fit

Understanding your background, motivations, and working style is a major priority for the talent acquisition team at Avenue Code. This area matters because consultants need to be resilient, adaptable, and highly collaborative to succeed in varying client environments. Interviewers evaluate this through extensive, sometimes highly detailed, conversations about your past experiences, your career trajectory, and how you handle workplace conflicts. Strong performance here means being authentic, structured in your storytelling, and demonstrating a track record of positive collaboration.

Be ready to go over:

• Handling Ambiguity – How you proceed when project requirements are unclear or shifting.
• Conflict Resolution – Your approach to disagreements with product managers, developers, or clients.
• Career Trajectory – The "why" behind your previous career moves and what you are looking for next.
• Consulting Mindset – Your ability to act as an advisor rather than just an order-taker.

Example questions or scenarios:

• "Tell me about a time you had to push back on a stakeholder's request. How did you handle it?"
• "Describe a situation where project requirements changed drastically mid-sprint. What was your approach?"
• "Walk me through your professional journey and why you believe a consulting environment is the right next step for you."

Portfolio and Case Presentation

Your portfolio presentation is the core technical evaluation of your UX/UI Designer interview. This area matters because it proves you can actually execute the work and think critically about user problems. Interviewers will look beyond the final polished interfaces to evaluate your underlying process, your rationale for specific design choices, and your ability to measure the impact of your work. Strong candidates tell a compelling story, clearly separating their specific contributions from the broader team's work, and can confidently defend their design decisions.

Be ready to go over:

• End-to-End Process – Your methodology from discovery and research to wireframing, testing, and UI delivery.
• Business vs. User Needs – How you balance user advocacy with strict business goals or technical constraints.
• Handoff and Collaboration – How you prepare your designs for engineering and ensure quality during implementation.
• Metrics and Impact – How you define and measure the success of a feature or product redesign.

Example questions or scenarios:

• "Walk me through this specific case study. What was the core problem, and why did you choose this specific layout to solve it?"
• "How did you validate your assumptions during this project?"
• "Can you show me an example of how you document and hand off your designs to the development team?"

English Fluency and Communication

Because Avenue Code operates globally, English fluency is a non-negotiable requirement. This area is evaluated not just through a formal test, but through your ability to articulate complex design concepts clearly and confidently during interviews. Strong performance means you can comfortably hold a technical conversation, explain your design rationale, and answer unexpected questions without significant hesitation.

Be ready to go over:

• Technical Vocabulary – Using the correct industry terms for design patterns, methodologies, and tools.
• Spontaneous Conversation – Transitioning smoothly if an interviewer suddenly switches the conversation to English.
• Storytelling – Structuring your answers logically (e.g., using the STAR method) so they are easy for a non-native or native speaker to follow.

Example questions or scenarios:

• "Let's switch to English for the next few questions. Can you explain the biggest challenge you faced in your last role?"
• "How would you explain the value of a design system to a non-technical stakeholder?"

Client Fit and Adaptability

The final stage often involves meeting the actual client you will be working with. This evaluation matters because the client must feel confident in your ability to integrate into their existing team and deliver value immediately. Interviewers evaluate your domain knowledge, your understanding of their specific product space, and your interpersonal skills. Strong performance looks like active listening, asking insightful questions about the client's product, and showing enthusiasm for their specific challenges.

Be ready to go over:

• Domain Familiarity – Any past experience you have in the client's industry (e.g., retail, finance, healthcare).
• Agile Integration – How you work within established Agile/Scrum ceremonies alongside client teams.
• Delivery Focus – Demonstrating that you can balance strategic UX thinking with the need to ship tangible UI deliverables on time.

Example questions or scenarios:

• "Our team operates on very tight two-week sprints. How do you ensure your design work keeps pace with development?"
• "What is your approach when you join a project that is already halfway completed?"

Key Responsibilities

As a UX/UI Designer at Avenue Code, your day-to-day responsibilities will revolve around delivering high-quality design solutions for enterprise clients. You will be responsible for the end-to-end design lifecycle. This means you will conduct user research, map out complex user journeys, create wireframes, and ultimately design pixel-perfect, accessible user interfaces. You will spend a significant portion of your time in tools like Figma, building and maintaining scalable design systems that ensure consistency across large digital products.

Collaboration is at the heart of this role. You will rarely work in isolation. Instead, you will be deeply integrated into cross-functional Agile squads, partnering daily with product managers to define feature requirements and with engineers to ensure your designs are technically feasible. You will be responsible for leading design reviews, presenting your concepts to client stakeholders, and incorporating their feedback iteratively.

Furthermore, you will act as a consultant and an advocate for UX best practices within the client's organization. This involves not only executing design tasks but also identifying areas where the user experience can be optimized, proposing strategic improvements, and ensuring that the final delivered product aligns with both user expectations and the client's business objectives. Expect a fast-paced environment where a strong focus on timely delivery is balanced with a commitment to design excellence.

Role Requirements & Qualifications

To be a competitive candidate for the UX/UI Designer position at Avenue Code, you must demonstrate a strong mix of technical execution, strategic thinking, and consulting readiness. The company looks for professionals who can seamlessly integrate into enterprise environments and start delivering value quickly.

• Must-have skills

  • Advanced proficiency in industry-standard design tools, primarily Figma.
  • A robust portfolio demonstrating an end-to-end UX/UI process, clear problem-solving skills, and high-quality visual design.
  • Fluent or advanced English proficiency, with the ability to articulate complex technical concepts clearly.
  • Deep understanding of responsive design, accessibility standards (WCAG), and platform-specific guidelines (iOS/Android).

• Nice-to-have skills

  • Previous experience working in a technology consultancy or agency environment.
  • Experience designing for complex enterprise software, B2B platforms, or internal tools.
  • Basic understanding of front-end development capabilities and constraints (HTML, CSS, JavaScript) to facilitate smoother engineering handoffs.
  • Experience building or governing comprehensive design systems from scratch.

• Soft skills

  • Adaptability – The ability to pivot quickly when client requirements or team structures change.
  • Stakeholder Management – Confidence in presenting work, defending design decisions, and managing feedback from senior clients.
  • Resilience – Maintaining a positive, solution-oriented mindset during long project cycles or challenging client interactions.

Common Interview Questions

The questions below are representative of what candidates frequently encounter during the UX/UI Designer interview process at Avenue Code. While you should not memorize answers, use these to understand the patterns of inquiry and practice structuring your responses using the STAR method (Situation, Task, Action, Result).

Behavioral and Past Experience

These questions test your cultural fit, your resilience, and your ability to navigate the complexities of a consulting environment.

• Walk me through your resume and highlight the experiences that best prepare you for a consulting role.
• Tell me about a time you received harsh feedback on a design. How did you react and what did you change?
• Describe a situation where you had to work with a difficult stakeholder. How did you manage the relationship?
• How do you handle situations where you are asked to design something that you believe will result in a poor user experience?
• Tell me about a time you had to adapt quickly to a major change in project scope.

Portfolio and Design Process

These questions dive into your technical craft, your problem-solving frameworks, and your ability to execute.

• Can you walk me through a project in your portfolio where you led the end-to-end design process?
• How did you balance user needs with business constraints in this specific case study?
• Explain your process for handing off designs to developers. How do you ensure your designs are implemented accurately?
• How do you approach designing for accessibility?
• Tell me about a time your design assumptions were proven wrong by user testing. What did you do?

Stakeholder and Client Management

These questions evaluate your readiness to be embedded with enterprise clients and your ability to drive projects forward.

• How do you prioritize design requests when working with multiple product managers or stakeholders?
• If a client asks for a feature that is technically unfeasible within the current sprint, how do you handle the conversation?
• How do you measure the success of your designs once they are live in the market?
• Describe your experience working within an Agile framework. What ceremonies do you find most valuable for a designer?

Frequently Asked Questions

Q: How long does the interview process typically take? The initial HR, English, and technical rounds can move very quickly, often within a week or two. However, because you must be matched with a specific client, the final stage can sometimes take several weeks while the company secures the right project fit for your profile.

Q: Is English fluency strictly required? Yes. Because you will be working with global clients and international teams, conversational and technical fluency in English is mandatory. Expect your English to be evaluated early and often throughout the process.

Q: What should I focus on most for my portfolio presentation? Focus on the "why" behind your designs. Interviewers want to see your final high-fidelity screens, but they are much more interested in the problem you were solving, the constraints you faced, and the rationale behind your design decisions.

Q: What is the culture like for designers at Avenue Code? The culture is highly collaborative, professional, and delivery-focused. Designers are expected to be proactive problem-solvers who can work autonomously within their assigned client squads while still leaning on the broader Avenue Code design community for support and best practices.

Q: Will I be working on multiple projects at once? Typically, you will be dedicated to a single enterprise client at a time, acting as an embedded team member. This allows you to gain deep domain knowledge and focus fully on the client's specific product challenges.

Other General Tips

• Prepare for a deep HR screen: The initial interview with Talent Acquisition is often much more detailed than at other companies. Be prepared to discuss both your professional history and your personal motivations at length.
• Practice your English transitions: You may be asked to switch to English spontaneously during an interview in your native language. Practice transitioning smoothly without losing your train of thought.

• Balance strategy with execution: While consulting requires high-level strategic thinking, some interviewers (especially on the client side) are heavily focused on your ability to deliver tangible assets quickly. Be sure to highlight your efficiency and execution skills alongside your UX strategy.
• Nail the STAR method: When answering behavioral questions, always structure your response with a clear Situation, Task, Action, and Result. This is especially important when communicating in a second language, as it keeps your answers concise and easy to follow.

• Showcase your adaptability: Emphasize any past experiences where you had to learn a new industry domain quickly or adapt to a new team's working style. This is the core of consulting success.

Summary & Next Steps

Securing a UX/UI Designer role at Avenue Code is a fantastic opportunity to elevate your career by working on large-scale, impactful products for top-tier enterprise clients. The role demands a unique professional who is not only a talented visual and interaction designer but also a strategic consultant capable of navigating complex stakeholder environments and delivering high-quality work under Agile frameworks.

As you prepare, focus your energy on polishing your portfolio narrative, ensuring you can articulate the business value of your design decisions clearly in English. Be ready for a thorough behavioral assessment, and approach the client-matching phase with patience and adaptability. Remember that every interview is an opportunity to showcase your problem-solving mindset and your collaborative spirit.

The salary data above provides an overview of the compensation landscape for this role. Use this information to understand the general market range and to approach your offer discussions with confidence, keeping in mind that your final compensation will be influenced by your seniority, your specific technical capabilities, and the complexity of the client project you are assigned to.

You have the skills and the experience to succeed in this process. Continue to practice your presentations, refine your behavioral stories, and explore additional interview insights and resources on Dataford to ensure you walk into every interview round fully prepared and confident. Good luck!