Business Context

TechCorp recently launched a new feature in their mobile app aimed at enhancing user engagement. However, since the release, daily active users (DAU) have dropped from 1.2 million to 1.02 million, marking a 15% decline. The Product Manager is concerned about this trend as it directly impacts user retention and revenue.

Available Data

Task

1. Define 'user engagement' and outline the metrics used to measure it.
2. Decompose the drop in DAU to identify potential causes.
3. Propose hypotheses for why engagement has declined since the feature release and how to test them.
4. Recommend actionable strategies to improve user engagement based on your findings.
5. Identify key metrics to monitor moving forward to ensure engagement improves.

Constraints

• The analysis needs to be completed within two weeks to inform the upcoming product strategy meeting.
• You have access to a SQL-queryable data warehouse with the tables mentioned above.