1. What is a Marketing Analytics Specialist at Arup?
The Marketing Analytics Specialist role at Arup is a critical function that bridges the gap between creative marketing strategy and data-driven decision-making. As a global leader in the built environment, Arup relies on precise insights to secure high-value projects and communicate the impact of its engineering and design work. This role is not merely about reporting numbers; it is about providing the intelligence that empowers teams to "win work" and refine their proposal strategies.
In this position, you will contribute to the analytical backbone of marketing initiatives. You will influence how the firm tracks, interprets, and acts upon performance metrics, ensuring that marketing efforts are aligned with business objectives. Because Arup operates on complex, long-term projects, your work will directly impact how the firm positions itself in the market. You can expect a professional, collaborative environment where your ability to translate data into actionable narratives is highly valued.